It’s always fun to see a brand get out of the cliche, and Magnum has served us with such a treat. In their latest ad they are collaboration with the fashion icon Iris Apfel. The ad named “The Will” shares Iris’s advice and life talks combined with awesome musical support, adaptation of Portishead’s Glory Box. The ad is so lively, vibrant, and entertaining, it automatically makes you click the play button at least two more times. Enjoy 🙂