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In the latest Creative Talks we had the pleasure of speaking to Ruzica, Bojana and Zarko from Portret. They share the story of founding the magazine and digital platform, the process of planning, developing and promoting a magazine and all the ups & downs that come in this story. Enjoy π
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Creativity in cooking, photography, managing a micro blog on social mediaβ¦We spoke to Dobrica Nasevikj about her interesting way of sharing her creativity – her food blog with unique photographs – Kokarche. Enjoy the talk π
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But I stand corrected π This ad is a perfect example of witty, funny response to a trending event. In their latest ad, Peloton connects to the very much publicized sequel of “Sex and the City“. Sorry for the spoiler, but I guess you’ve all probably heard this already, one of the main characters of the show Mr.Big dies in the second episode after his regular cycling exercise with Peloton.
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Lovely storytelling, perfect direction, awesome shots with only a phone…I’m guessing you’re sensing we are talking about Apple‘s latest ad. Directed by Oscar Nominee Jason Reitman and his father, Oscar Nominee Ivan Reitman, the story of a girl and a snowman named Simon wins over our hearts in just 3 minutes.
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Most of the time, change is really really tough, especially in the world of marketing. You invest so much into creating and building a brand, fight for the recognition and remembrance, just to find out after a while that all that you’ve done needs a refreshment, or that it’s just plain boring and (already?) old :/
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In the 16th Creative Talks I had the pleasure of speaking to Simona Jovanoska – author of “Day of the worm” and “I find them in the depth”, copywriter, and all around creative person π Learn more about her creative process, challenges and inspiration in the video π #creativetalksmk
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ΠΠ°ΠΌΠ΅ΡΡΠΎ ΡΡΠ°Π½Π΄Π°ΡΠ΄Π½ΠΈ Creative Talks, Π²ΠΎ ΠΎΠ²Π° Π»Π΅ΡΠ½ΠΎ ΠΈΠ·Π΄Π°Π½ΠΈΠ΅ ΠΈΠΌ ΠΎΡΡΡΠ°ΠΏΡΠ²Π°ΠΌΠ΅ ΠΏΡΠΎΡΡΠΎΡ Π½Π° ΡΡΠ΅Π½Π°ΡΠ° Π½Π° ΡΠΈΡΠ΅ ΠΌΠ»Π°Π΄ΠΈ Π³ΡΠ°ΡΠΈΡΠΊΠΈ ΠΈ Π²Π΅Π± Π΄ΠΈΠ·Π°ΡΠ½Π΅ΡΠΈ ΠΊΠΎΠΈ ΡΠ°ΠΊΠ°Π°Ρ Π΄Π° Π³ΠΈ ΠΏΡΠ΅Π·Π΅Π½ΡΠΈΡΠ°Π°Ρ ΡΠ²ΠΎΠΈΡΠ΅ ΠΏΠΎΡΡΡΠΎΠ»ΠΈΡΠ° Π½Π° ΡΠ°Π²Π½ΠΎΡΡΠ° ΠΈ Π΄Π° Π΄ΠΎΠ±ΠΈΡΠ°Ρ ΡΠΈΠ΄Π±Π΅ΠΊ ΠΎΠ΄ Π΄Π²Π°ΡΡΠ° ΡΡΠΏΠ΅Ρ ΠΈΡΠΊΡΡΠ½ΠΈ ΠΊΡΠ΅Π°ΡΠΈΠ²ΡΠΈ:
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ΠΠΎ 14ΡΠ΅ Creative Talks (ΠΊΠΎΠ½Π΅ΡΠ½ΠΎ Π²ΠΎ ΠΆΠΈΠ²ΠΎ!) ΡΠ΅ Π΄ΡΡΠΆΠ΅Π²ΠΌΠ΅ ΡΠΎ ΠΠ°ΡΠ°ΡΠ° ΠΠ΅ΡΡΠΎΠ²ΠΈΡ.
ΠΠ°Π³ΡΠ°Π΄ΡΠ²Π°Π½Π° Π°ΠΊΡΠ΅ΡΠΊΠ° ΠΏΠΎΠ·Π½Π°ΡΠ° ΠΏΠΎ Π½Π΅ΡΠ·ΠΈΠ½ΠΈΡΠ΅ Π±ΡΠΎΡΠ½ΠΈ ΡΠ»ΠΎΠ³ΠΈ Π²ΠΎ Π½Π΅Π·Π°Π²ΠΈΡΠ½ΠΈ ΠΈ Π½Π°ΡΠΈΠΎΠ½Π°Π»Π½ΠΈ ΡΠ΅Π°ΡΡΠΈ, ΠΊΠ°ΠΊΠΎ ΠΈ Π»ΠΎΠΊΠ°Π»Π½ΠΈ ΠΈ ΠΈΠ½ΡΠ΅ΡΠ½Π°ΡΠΈΠΎΠ½Π°Π»Π½ΠΈ ΡΠΈΠ»ΠΌΠΎΠ²ΠΈ.
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ΠΠΎ ΡΡΠ΅ΡΠ½ΠΈΡΠ΅ 13ΡΠΈ Creative Talks ΡΠ΅ Π΄ΡΡΠΆΠΈΠΌΠ΅ ΡΠΎ Π ΡΠΊΠΈ 
Π§Π΅ΠΏΠ½Π°Π²ΠΌΠ΅ ΠΏΠΎ ΠΌΠ°Π»ΠΊΡ ΠΎΠ΄ ΠΌΠ½ΠΎΠ³ΡΡΠ΅ ΡΠ΅ΠΌΠΈ Π·Π° ΠΊΠΎΠΈ ΠΌΠΎΠΆΠ΅ΠΌΠ΅ Π΄Π° ΡΠ°Π·Π³ΠΎΠ²Π°ΡΠ°ΠΌΠ΅ ΡΠΎ Π½Π΅Π° – ΠΈΠ»ΡΡΡΡΠ°ΡΠΈΡΠ°ΡΠ°, Π³ΡΠ°ΡΠΈΡΠΊΠΈΠΎΡ Π΄ΠΈΠ·Π°ΡΠ½, ΡΡΡΠ°ΡΠ΅ΡΠΎ Π³ΡΠ°ΡΠΈΡΠΈ, ΠΠΎΠ½Π΄ΠΎΠ½ΡΠΊΠ°ΡΠ° Π΄ΠΈΠ·Π°ΡΠ½ Π·Π°Π΅Π΄Π½ΠΈΡΠ° ΠΈ ΡΠ΅ΠΊΠΎΡΠ΄Π½Π΅Π²Π½Π° ΠΈΠ½ΡΠΏΠΈΡΠ°ΡΠΈΡΠ°.
ΠΠΎ Π΄Π²Π°Π½Π°Π΅ΡΠ΅ΡΡΠΈΠ΅ Creative Talks Π³ΠΎ ΠΈΠΌΠ°Π² Π·Π°Π΄ΠΎΠ²ΠΎΠ»ΡΡΠ²ΠΎΡΠΎ Π΄Π° ΡΠ°Π·Π³ΠΎΠ²Π°ΡΠ°ΠΌ ΡΠΎ ΠΠ΅Π±ΠΎΡΡΠ° ΠΠ΅Π»Π΅Π²ΡΠΊΠΈ ΠΠ°Π½Π΅. ΠΠ΄Π΅Π½ ΠΎΠ΄ Π½Π°ΡΠΏΠΎΠ·Π½Π°ΡΠΈΡΠ΅ Π³ΡΠ°ΡΠΈΡΠΊΠΈ Π΄ΠΈΠ·Π°ΡΠ½Π΅ΡΠΈ ΠΊΠ°Ρ Π½Π°Ρ, ΠΏΡΠ΅ΠΏΠΎΠ·Π½Π°ΡΠ»ΠΈΠ² ΠΏΠΎ Π½Π΅Π³ΠΎΠ²ΠΈΠΎΡ Π²ΠΈΠ·ΡΠ΅Π»Π΅Π½ Π°ΠΊΡΠΈΠ²ΠΈΠ·Π°ΠΌ Π° Π²ΠΎ ΠΏΠΎΡΠ»Π΅Π΄Π½ΠΎ Π²ΡΠ΅ΠΌΠ΅ ΠΈ ΡΠ»ΠΎΠ³Π°ΡΠ° Π½Π° ΠΏΡΠ΅Π΄Π°Π²Π°Ρ Π½Π° Π΄ΠΈΠ·ΡΠ°Π½ Π°ΠΊΠ°Π΄Π΅ΠΌΠΈΠΈ. Π‘ΠΎ ΠΠ°Π½Π΅ ΠΏΠΎΡΠ°Π·Π³ΠΎΠ²Π°ΡΠ°Π²ΠΌΠ΅ Π·Π° Π½Π΅Π³ΠΎΠ²ΠΈΠΎΡ ΠΏΠ°Ρ ΠΈ ΡΠ°Π·Π²ΠΎΡ Π½ΠΈΠ· Π΄ΠΈΠ·Π°ΡΠ½ΠΎΡ ΠΈ Π°Π³Π΅Π½ΡΠΈΡΠΊΠΎΡΠΎ ΡΠ°Π±ΠΎΡΠ΅ΡΠ΅, Π·Π° ΠΌΠΎΠΌΠ΅Π½ΡΠ°Π»Π½Π°ΡΠ° Π΄ΠΈΠ·Π°ΡΠ½ ΡΡΠ΅Π½Π° ΠΈ ΠΌΠΎΠΆΠ½ΠΎΡΡΠΈΡΠ΅ Π·Π° ΠΏΠΎΠ΄ΠΎΠ±ΡΡΠ²Π°ΡΠ΅, ΠΊΠ°ΠΊΠΎ ΠΈ Π½Π΅Π³ΠΎΠ²ΠΈΡΠ΅ ΠΎΠΌΠΈΠ»Π΅Π½ΠΈ ΠΏΡΠΎΠ΅ΠΊΡΠΈ ΠΈ ΠΏΡΠ΅ΠΏΠΎΡΠ°ΠΊΠΈ Π·Π° ΠΌΠ»Π°Π΄ΠΈΡΠ΅ Π΄ΠΈΠ·Π°ΡΠ½Π΅ΡΠΈ. Π£ΠΆΠΈΠ²Π°ΡΡΠ΅! π
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