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inspiration

inspiration

How much is your audience really willing to engage?

The “likes”, the “shares”, the “loves”, brands are constantly in search of the great engagement. We create our campaigns to entertain the audience, educate them, inform them, make them laugh, and celebrate when we get that famous click of a button called “like”. But even that is becoming harder and harder to get.

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inspiration

0$ idea that works!

I love these seemingly small activities that grow into great campaigns. Paying respect to the retirement of one of the best tennis players Roger Federer, the Swiss telecom Sunrise created a very creative tribute.

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inspiration

A fresh new perspective with Animal Thingdom

Most of the times when a brand realizes that they need a more emotional approach, they quickly turn to humanizing their brand as probably the easiest way to achieve this goal. I love this campaign by the British furniture brand DFS because it achieves the same goal, but in a very refreshing way.

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inspiration

Intensely cool Barilla designs

Sometimes the simplest creatives are the most effective ones. Barilla created a mini-series presenting the “intensely Italian” origin of the brand showing their products with Italy’s most popular landmarks. So simple, yet so interesting, I just love this type of designs.

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