This is one of the most beautiful campaigns I had the chance to see in the past year. I have to admit it, I’m a sucker for emotional stories, and this one is just that, a real, loving story, very relevant and important for each one of us.Read more
It’s always fun to see a brand get out of the cliche, and Magnum has served us with such a treat. In their latest ad they are collaboration with the fashion icon Iris Apfel. The ad named “The Will” shares Iris’s advice and life talks combined with awesome musical support, adaptation of Portishead’s Glory Box. The ad is so lively, vibrant, and entertaining, it automatically makes you click the play button at least two more times. Enjoy 🙂
I usually have a great deal of prejudice when starting to read/watch something connected to the explanation of digital life and the impact of digital technology on our development, but this TED Talks really hits all the points in the right way.Read more
Yes, it’s the most popular thing to do nowadays. No, it’s not as easy as it sounds. The influencer marketing especially on Instagram is growing day by day, and both brands and users are realizing the great potential this type of promotion has to offer.Read more
Let’s agree from the start that this will be a totally marketing overview, all judgement and opinions about the main protagonists aside. We simply can not ignore the fact that no matter how wrong their messages may be, it is a simple fact that they have mastered the modern day marketing.