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inspiration

inspiration

[inspiration] The Dreamer by Puma

One of my favorite things about modern marketing is the focus that is placed on storytelling. Giving the primate to the story instead of the product itself can make the ad so much stronger and effective. One of the great examples of this approach is the latest ad by Puma. Developed in collaboration with J.Coles’ production Dreamville, it presents a dreamy story of a child wanting to become a basketball player.

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inspiration

[Inspiration] Spotify: Listen like you used to

Spotify continues the series of great campaigns 🙂 This time, they bring a great blend of nostalgia and creativity, making us as one of my friends said “feel old and want Spotify at the same time”. It might be my age, ‘cause at 33 this is the perfect reminder of my childhood and current state, but it is also the great copy writing that makes this campaign so great. Take a look at the ads, I’m sure you’ll find yourself in at least one of them. 🙂

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inspiration

[Inspiration] Digital Life

I usually have a great deal of prejudice when starting to read/watch something connected to the explanation of digital life and the impact of digital technology on our development, but this TED Talks really hits all the points in the right way.

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