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When the first testimonial you see on the conference website is this:
you just know it has to be good 🙂
Read moreMarch 11, 2024
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Creative talks & inspiration.
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When the first testimonial you see on the conference website is this:
you just know it has to be good 🙂
Read more
There are 2 advertising “holidays” I celebrate each year – the Super Bowl ads night (yes, we are completely ignoring the game :D) and Dani Komunikacija (more about this soon :)). Whether you follow sports or ads, you’ve probably seen that the Super Bowl happened this weekend, and there was a lot to talk about.
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I’ve been a huge fan of Gemma Correll for a while now, not only because of her great illustration style and witty designs, but also because she takes a stand, draws attention and supports initiatives that matter.
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There are campaigns I write about because they are very deep, inspirational, others are motivational, but this one…Is just a really fun and creative campaign 🙂
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Today’s inspiration is a campaign that is a bit older, but I just couldn’t skip it and not put it on the blog. When we talk about gender inequality and gender bias, it’s easy to instantly take a stand, but how deep is this bias really rooted in all of us?
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I’m a bit late to this ad but just couldn’t miss an opportunity to share it. Without the copy it’s just a standard, cool basketball photo, but the copy makes it just soo much better. It’s so much more than just a sneakers ad, it’s an ad that shows it understands the target audience, their way of thinking, and the sport itself. So simple, yet so deep, I just love it!
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Although it’s a little late and probably everyone forgot about the Super Bowl, I just had to take my pick and continue the tradition of choosing the best Super Bowl ads. So aside from Rihanna’s awesome Fenty product placement, which definitely has no competition, these are my favorites from this years not-so -great Super Bowl ads selection.
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I’ll start this off by saying Dani Komunikacija is always awesome. Year after year, I prepare myself that I might have too big of expectations based on the previous experience, that it’s too tough to keep up the same level of quality and energy with each new conference, but somehow, they always seem to grow and upgrade, and absolutely never let me down.
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