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Workshop: How to Create the Right Content for Your Blog’s Audience

Yesterday, I had the opportunity to share my experiences on blog content creation at the 44th WordPress meetup in Skopje. As a kind-of retired blogger, I was pleasantly surprised by the number of guests in the audience, and their interest in blogging, and loved the awesome questions we got to discuss during the 45-minute workshop.
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Severance pops up into the real world

I’m a big fan of campaigns that bring together fiction and reality, and one of those campaigns made a really big impact in the advertising world last week.
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Nike is doing it right

I’m not sure if it’s the decreased market share everyone’s been talking about, or just being creative as always, but Nike started off the year with two awesome ads.
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Get Unready with Dove

For a long time now, Dove has proven to understand their audience. Whether it is being the leader in body positivity or their latest New Year’s campaign where they show they know exactly what we’re going through after the holiday parties, they keep finding innovative and interesting ways to capture the audience’s attention.