I’m a big fan of campaigns that bring together fiction and reality, and one of those campaigns made a really big impact in the advertising world last week.
In order to promote the new season of the popular TV show “Severance“, Apple TV+ created a pop-up presenting one of the cubicles from the fictional company Lumon from the tv show, and placed it on one of the most frequent locations we can all probably think of – Grand Central station in New York.

What made it even better, was that it was not just the cubical, although having it would make an impact itself. But Apple TV+ took it a step further and included the real actors from the TV show, acting like they’re in their office, acting out a whole episode in front of a live audience. The viewers weren’t able to hear the conversations to keep a little bit of mystery, but the actors managed to keep their attention throughout the whole stunt.
Although it lasted only a few hours, this stand managed to get PR that would last for days. Perfectly executed, creative, and fun, it truly set the bar for the competitors.
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See more creative campaigns here.