In my previous post, I criticized Nike’s all-female ad, claiming it’s not too creative or as empowering as they claim it to be, but now I’m dedicating a whole post to a new ad of theirs that is completely opposite and hits all the right spots.
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If you’ve been following this blog for a while, you probably know that Super Bowl is like my holiday. Totally uninterested in the sports segment of it 🙂 every morning after the big event I can’t wait to sit down and watch all the ads that aired during the match, and pick my favorites.
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Yesterday, I had the opportunity to share my experiences on blog content creation at the 44th WordPress meetup in Skopje. As a kind-of retired blogger, I was pleasantly surprised by the number of guests in the audience, and their interest in blogging, and loved the awesome questions we got to discuss during the 45-minute workshop.
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I’m a big fan of campaigns that bring together fiction and reality, and one of those campaigns made a really big impact in the advertising world last week.
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I’m not sure if it’s the decreased market share everyone’s been talking about, or just being creative as always, but Nike started off the year with two awesome ads.
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For a long time now, Dove has proven to understand their audience. Whether it is being the leader in body positivity or their latest New Year’s campaign where they show they know exactly what we’re going through after the holiday parties, they keep finding innovative and interesting ways to capture the audience’s attention.
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This weekend I got the pleasure of speaking at the 4th WordCamp in Macedonia. I led the workshop named “Build the Audience for Your Blog”, which had the purpose of helping new and aspiring bloggers to find their blogs’ audience and engage with it. It gave a more marketing perspective to blogging, since nowadays, promoting your blog is a skill that every blogger should have.
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When the first testimonial you see on the conference website is this:
you just know it has to be good 🙂
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There are 2 advertising “holidays” I celebrate each year – the Super Bowl ads night (yes, we are completely ignoring the game :D) and Dani Komunikacija (more about this soon :)). Whether you follow sports or ads, you’ve probably seen that the Super Bowl happened this weekend, and there was a lot to talk about.
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