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creativetalksmk

inspiration

Super Bowl Favorites 2024

There are 2 advertising “holidays” I celebrate each year – the Super Bowl ads night (yes, we are completely ignoring the game :D) and Dani Komunikacija (more about this soon :)). Whether you follow sports or ads, you’ve probably seen that the Super Bowl happened this weekend, and there was a lot to talk about.

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my thoughts

I’m sorry, but the Hilton TikTok ad sucks

Starting this blog I promised myself I’d use it to spread positivity and examples that inspire and motivate readers to do better and more. But there are some exceptions. 🙂 Hilton’s 10 minute TikTok ad has been all over media, filled with so much praise, that it actually makes me wonder, is it all paid PR or I’m missing something. So I had to share my thoughts.

I’m writing this not only as a marketer, but also as an addicted (not so proud) TikTik user who spends (again, not so proudly) an average of 3 hours per day on this network. My idea is not to spread negativity but to point out what could and should be done better next time, hoping that in the future, other brands can learn from Hilton’s mistakes.

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Creative Talks

Creative Talks #19: Simone Kalica

In the first March Creative Talks, I had the pleasure of speaking to Simone Kalica – photographer, influencer, woman with a very unique story and a lot to tell 🙂 She spoke about the creative process in photography, preparations for capturing great photos in stressful situations, inspiration and the struggle with self-doubt. Enjoy 🙂

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my thoughts

Small Design Change vs. Big Brand Change

Most of the time, change is really really tough, especially in the world of marketing. You invest so much into creating and building a brand, fight for the recognition and remembrance, just to find out after a while that all that you’ve done needs a refreshment, or that it’s just plain boring and (already?) old :/

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Creative Talks

Creative Talks #12: Nebojsha Gelevski Bane

Во дванаесеттие Creative Talks го имав задоволството да разговарам со Небојша Гелевски Бане. Еден од најпознатите графички дизајнери кај нас, препознатлив по неговиот визуелен активизам а во последно време и улогата на предавач на дизјан академии. Со Бане поразговаравме за неговиот пат и развој низ дизајнот и агенциското работење, за моменталната дизајн сцена и можностите за подобрување, како и неговите омилени проекти и препораки за младите дизајнери. Уживајте! 🙂

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Creative Talks

Creative Talks #10

Јана Оршолиќ е дизајнерка, професорка, креаторка на прекрасниот бренд „Само нежно према себи“…На кусо, една многу многу инспиративна креативка. 😊

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Creative Talks

Creative Talks – Angela Petrovska

We continue the series of chats with young creatives with Angela Petrovska, a dancer, photographer, and proud owner of 2 photography Instagram profiles – porstreflexions, dedicated to her analogue camera photographs and petrovskaangela her personal profile, and digital photography diary. She shared her experiences about her creative process and how to deal with creative block. Enjoy! 🙂

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Creative Talks

Creative Talks #7

I created Creative Talks in order to share knowledge and experience to the public, but also to challenge myself to get out of the ordinary framework of my closest surroundings and everyday work environment. Never in a million years would I’ve imagined that it would lead me to speaking to a real rocket scientist who has worked on a NASA mission to Mars.

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