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creativetalksmk

my thoughts

I’m sorry, but the Hilton TikTok ad sucks

Starting this blog I promised myself I’d use it to spread positivity and examples that inspire and motivate readers to do better and more. But there are some exceptions. πŸ™‚ Hilton’s 10 minute TikTok ad has been all over media, filled with so much praise, that it actually makes me wonder, is it all paid PR or I’m missing something. So I had to share my thoughts.

I’m writing this not only as a marketer, but also as an addicted (not so proud) TikTik user who spends (again, not so proudly) an average of 3 hours per day on this network. My idea is not to spread negativity but to point out what could and should be done better next time, hoping that in the future, other brands can learn from Hilton’s mistakes.

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April 4, 2023
67
Creative Talks

Creative Talks #19: Simone Kalica

In the first March Creative Talks, I had the pleasure of speaking to Simone Kalica – photographer, influencer, woman with a very unique story and a lot to tell πŸ™‚ She spoke about the creative process in photography, preparations for capturing great photos in stressful situations, inspiration and the struggle with self-doubt. Enjoy πŸ™‚

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April 12, 2022
96
my thoughts

Small Design Change vs. Big Brand Change

Most of the time, change is really really tough, especially in the world of marketing. You invest so much into creating and building a brand, fight for the recognition and remembrance, just to find out after a while that all that you’ve done needs a refreshment, or that it’s just plain boring and (already?) old :/

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October 4, 2021
5946
Creative Talks

Creative Talks #12: Nebojsha Gelevski Bane

Π’ΠΎ дванаСсСттиС Creative Talks Π³ΠΎ ΠΈΠΌΠ°Π² задоволството Π΄Π° Ρ€Π°Π·Π³ΠΎΠ²Π°Ρ€Π°ΠΌ со НСбојша ГСлСвски Π‘Π°Π½Π΅. Π•Π΄Π΅Π½ ΠΎΠ΄ Π½Π°Ρ˜ΠΏΠΎΠ·Π½Π°Ρ‚ΠΈΡ‚Π΅ Π³Ρ€Π°Ρ„ΠΈΡ‡ΠΊΠΈ Π΄ΠΈΠ·Π°Ρ˜Π½Π΅Ρ€ΠΈ кај нас, ΠΏΡ€Π΅ΠΏΠΎΠ·Π½Π°Ρ‚Π»ΠΈΠ² ΠΏΠΎ Π½Π΅Π³ΠΎΠ²ΠΈΠΎΡ‚ Π²ΠΈΠ·ΡƒΠ΅Π»Π΅Π½ Π°ΠΊΡ‚ΠΈΠ²ΠΈΠ·Π°ΠΌ Π° Π²ΠΎ послСдно Π²Ρ€Π΅ΠΌΠ΅ ΠΈ ΡƒΠ»ΠΎΠ³Π°Ρ‚Π° Π½Π° ΠΏΡ€Π΅Π΄Π°Π²Π°Ρ‡ Π½Π° дизјан Π°ΠΊΠ°Π΄Π΅ΠΌΠΈΠΈ. Π‘ΠΎ Π‘Π°Π½Π΅ ΠΏΠΎΡ€Π°Π·Π³ΠΎΠ²Π°Ρ€Π°Π²ΠΌΠ΅ Π·Π° Π½Π΅Π³ΠΎΠ²ΠΈΠΎΡ‚ ΠΏΠ°Ρ‚ ΠΈ Ρ€Π°Π·Π²ΠΎΡ˜ Π½ΠΈΠ· Π΄ΠΈΠ·Π°Ρ˜Π½ΠΎΡ‚ ΠΈ агСнциското Ρ€Π°Π±ΠΎΡ‚Π΅ΡšΠ΅, Π·Π° ΠΌΠΎΠΌΠ΅Π½Ρ‚Π°Π»Π½Π°Ρ‚Π° дизајн сцСна ΠΈ моТноститС Π·Π° ΠΏΠΎΠ΄ΠΎΠ±Ρ€ΡƒΠ²Π°ΡšΠ΅, ΠΊΠ°ΠΊΠΎ ΠΈ Π½Π΅Π³ΠΎΠ²ΠΈΡ‚Π΅ ΠΎΠΌΠΈΠ»Π΅Π½ΠΈ ΠΏΡ€ΠΎΠ΅ΠΊΡ‚ΠΈ ΠΈ ΠΏΡ€Π΅ΠΏΠΎΡ€Π°ΠΊΠΈ Π·Π° ΠΌΠ»Π°Π΄ΠΈΡ‚Π΅ Π΄ΠΈΠ·Π°Ρ˜Π½Π΅Ρ€ΠΈ. Π£ΠΆΠΈΠ²Π°Ρ˜Ρ‚Π΅! πŸ™‚

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July 14, 2021
170
Creative Talks

Creative Talks #10

Јана ΠžΡ€ΡˆΠΎΠ»ΠΈΡœ Π΅ Π΄ΠΈΠ·Π°Ρ˜Π½Π΅Ρ€ΠΊΠ°, профСсорка, ΠΊΡ€Π΅Π°Ρ‚ΠΎΡ€ΠΊΠ° Π½Π° прСкрасниот Π±Ρ€Π΅Π½Π΄ β€žΠ‘Π°ΠΌΠΎ Π½Π΅ΠΆΠ½ΠΎ ΠΏΡ€Π΅ΠΌΠ° ΡΠ΅Π±ΠΈβ€œ…На кусо, Π΅Π΄Π½Π° ΠΌΠ½ΠΎΠ³Ρƒ ΠΌΠ½ΠΎΠ³Ρƒ инспиративна ΠΊΡ€Π΅Π°Ρ‚ΠΈΠ²ΠΊΠ°. 😊

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October 26, 2020
262
Creative Talks

Creative Talks – Angela Petrovska

We continue the series of chats with young creatives with Angela Petrovska, a dancer, photographer, and proud owner of 2 photography Instagram profiles – porstreflexions, dedicated to her analogue camera photographs and petrovskaangela her personal profile, and digital photography diary. She shared her experiences about her creative process and how to deal with creative block. Enjoy! πŸ™‚

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July 18, 2020
1160
Creative Talks

Creative Talks #7

I created Creative Talks in order to share knowledge and experience to the public, but also to challenge myself to get out of the ordinary framework of my closest surroundings and everyday work environment. Never in a million years would I’ve imagined that it would lead me to speaking to a real rocket scientist who has worked on a NASA mission to Mars.

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June 22, 2020
326
Creative Talks, events

Creative Talks #6

Besides the bad situation and lock down, getting to make Creative Talks from home and exclusively online, has its perks. One of them being the ability to contact people from all over the world and have them as guests with only a few clicks. πŸ™‚

The sixth Creative Talks are very special for me personally. My guest has been a long time roll model for me, a person whose work I’ve admired throughout the years but somehow never gathered the courage to contact him and begin a conversation.

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May 24, 2020
341
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