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Instead of making a year wrap up talking about all that 2020 awfulness, let’s try to take things from another perspective. This was definitely a year where we all understood the importance of creativity.
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It’s one of the most anticipated events in the marketing industry, expected to be the place where brands compete in their creativity in communication. Unfortunately, this years Superbowl ads gave me the impression that the only competition was in the amounts for media placement and number of celebrities included. From more than 30 ads, I chose only six, and if I’m being totally honest, only a few of them would make it to the “best” list if the competitors were not so bad 🙂 Anyways, enjoy the “chosen ones” 🙂
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Yet another “Dani Komunikacija” has passed, and if last year I wasn’t totally sure because it was my first time there, this year I can definitely say that this is the best conference on the Balkans for anyone focused on (digital) marketing or just plainly innovation and creativity.
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Let’s agree from the start that this will be a totally marketing overview, all judgement and opinions about the main protagonists aside. We simply can not ignore the fact that no matter how wrong their messages may be, it is a simple fact that they have mastered the modern day marketing.
My first but actually the festivals eleventh edition. With high expectations from “Dani Komunikacija 2018”, a lot of excitement and will to learn, this year we arrived at Weekend Media Festival.
Read moreHello,
and welcome! 🙂 I am Iva and mktg.mk/creativetalks.mk is my place to talk about creativity and marketing. My intention is to share whatever inspires me, what I like, dislike as well as my thoughts on everything marketing. A bit more about me:
In 2017 I got my PhD in Marketing on the Faculty of Economics in Skopje, Macedonia.
I am the Chief Operations Officer and partner in the Skopje based marketing agency Brand Union.
You can read more about my professional experience here: https://www.linkedin.com/in/ivadujak/
I hope you like Creative Talks 🙂 Thanks for being here!
