Category

my thoughts

ryan-aviation-gin
my thoughts

The “je ne sais quoi” of Maximum Effort’s marketing

Let me start this post with saying that I might be a little biased. Even though I’ve never been a huge fan of Ryan Reynolds’ career (except for Deadpool, off course), I instantly fell in love with his (company’s?) way of doing marketing, from the first ad I saw.

Remember the Deadpool promo videos? It was a still new approach and not many of us were used to see movie characters promoting their movies this way, but looking back at those same videos now, they’re still as cool as they were the first time I saw them. I kind of think that breaking the fourth wall in the Deadpool movies, has actually helped set a direction in all the overall marketing communication that we’re now used to see from the Maximum Effort Production.

Read more
September 27, 2022
3
my thoughts

Small Design Change vs. Big Brand Change

Most of the time, change is really really tough, especially in the world of marketing. You invest so much into creating and building a brand, fight for the recognition and remembrance, just to find out after a while that all that you’ve done needs a refreshment, or that it’s just plain boring and (already?) old :/

Read more
October 4, 2021
3221
social media break
my thoughts

How to have a social media break (when you work in an ad agency)

Too much time online, wasting days and days on endless scrolling, aimlessly searching for something new. Yup, we’ve all been there. Especially this past year during the lock-downs, time spent on social media has increased significantly, unfortunately on account of our productivity. So, the first thing that comes to mind when you get in that evil loop is to have a social media break. Uninstall the apps, try to completely forget about them, and once you’ve restarted your mind, try to have a more thought out approach.

The thing is, not everyone can do this. Some of us who work in (digital) marketing agencies are obliged to spend at least half of our day online, creating content for our clients, answering the audiences questions, or even following what is new on the market. Marketing (especially digital) is a fast turning job and you can rarely allow yourself a big break. So what can we do in order go have a social media cleanse if a whole detox is not possible? Here are a few ideas.

Read more
March 30, 2021
158
my thoughts

Superbowl ad favorites 2020

It’s one of the most anticipated events in the marketing industry, expected to be the place where brands compete in their creativity in communication. Unfortunately, this years Superbowl ads gave me the impression that the only competition was in the amounts for media placement and number of celebrities included. From more than 30 ads, I chose only six, and if I’m being totally honest, only a few of them would make it to the “best” list if the competitors were not so bad 🙂 Anyways, enjoy the “chosen ones” 🙂

Read more
February 5, 2020
285
my thoughts

The Kardashian Empire

Let’s agree from the start that this will be a totally marketing overview, all judgement and opinions about the main protagonists aside. We simply can not ignore the fact that no matter how wrong their messages may be, it is a simple fact that they have mastered the modern day marketing.


Read more
December 18, 2018
438
my thoughts

Instead of a “Hello world!” and “About me”

Hello,

and welcome! 🙂 I am Iva and this blog is my place to talk about creativity and marketing. My intention is to share whatever inspires me, my learnings, experiences and advice.

A bit more about me:

In 2017 I got my PhD in Marketing on the Faculty of Economics in Skopje, Macedonia.

I am the Chief Operations Officer and partner in the Skopje based marketing agency Brand Union. You can read more about my professional experience here: https://www.linkedin.com/in/ivadujak/

In 2019 I started a series of events called Creative Talks which have the purpose of increasing creativity.

I love marketing and creativity in all shapes and forms, they inspire me, motivate me to learn more and challenge myself on daily basis. I hope I’ll be able to transfer at least a bit of this passion to you through this blog.

I hope you like Creative Talks 🙂 Thanks for being here!


December 18, 2018
12666
Close