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The “je ne sais quoi” of Maximum Effort’s marketing
Let me start this post with saying that I might be a little biased. Even though I’ve never been a huge fan of Ryan Reynolds’ career (except for Deadpool, off course), I instantly fell in love with his (company’s?) way of doing marketing, from the first ad I saw. Remember the Deadpool promo videos? It…
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A fresh new perspective with Animal Thingdom
Most of the times when a brand realizes that they need a more emotional approach, they quickly turn to humanizing their brand as probably the easiest way to achieve this goal. I love this campaign by the British furniture brand DFS because it achieves the same goal, but in a very refreshing way.
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Intensely cool Barilla designs
Sometimes the simplest creatives are the most effective ones. Barilla created a mini-series presenting the “intensely Italian” origin of the brand showing their products with Italy’s most popular landmarks. So simple, yet so interesting, I just love this type of designs.
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Creative Talks #24: Mateja Nikolikj
The connection between architecture and design, the development from a designer and illustrator to art director, motivation and inspiration are only a few of the many topics we covered in our talk with Mateja Nikolikj. Enjoy!
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Platinum Jubilee creative
If any tribute, a marketing one seems the most appropriate for this blog. I loved this campaign the moment I saw it but somehow forgot it in the drafts for a while. :/
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Creative Talks #23: Ana Jovkovska
On journalism, writing, teaching…On change of priorities and balancing in personal life…I’m sure that only the name of our guest hints it’s going to be a great talk.Enjoy the 23rd Creative Talks with Ana Jovkovska!