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One of A’KIND – Nike did it right
In my previous post, I criticized Nike’s all-female ad, claiming it’s not too creative or as empowering as they claim it to be, but now I’m dedicating a whole post to a new ad of theirs that is completely opposite and hits all the right spots.
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Super Bowl Favorites 2025
If you’ve been following this blog for a while, you probably know that Super Bowl is like my holiday. Totally uninterested in the sports segment of it 🙂 every morning after the big event I can’t wait to sit down and watch all the ads that aired during the match, and pick my favorites.
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Workshop: How to Create the Right Content for Your Blog’s Audience
Yesterday, I had the opportunity to share my experiences on blog content creation at the 44th WordPress meetup in Skopje. As a kind-of retired blogger, I was pleasantly surprised by the number of guests in the audience, and their interest in blogging, and loved the awesome questions we got to discuss during the 45-minute workshop.
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Severance pops up into the real world
I’m a big fan of campaigns that bring together fiction and reality, and one of those campaigns made a really big impact in the advertising world last week.
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Nike is doing it right
I’m not sure if it’s the decreased market share everyone’s been talking about, or just being creative as always, but Nike started off the year with two awesome ads.
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Get Unready with Dove
For a long time now, Dove has proven to understand their audience. Whether it is being the leader in body positivity or their latest New Year’s campaign where they show they know exactly what we’re going through after the holiday parties, they keep finding innovative and interesting ways to capture the audience’s attention.
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How to Build an Audience for Your Blog
This weekend I got the pleasure of speaking at the 4th WordCamp in Macedonia. I led the workshop named “Build the Audience for Your Blog”, which had the purpose of helping new and aspiring bloggers to find their blogs’ audience and engage with it. It gave a more marketing perspective to blogging, since nowadays, promoting…
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Ready for DK2024?
Dani Komunikacija 2024 is one month away! Get to know this year’s speakers and get ready for one more very creative journey.
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Super Bowl Favorites 2024
There are 2 advertising “holidays” I celebrate each year – the Super Bowl ads night (yes, we are completely ignoring the game :D) and Dani Komunikacija (more about this soon :)). Whether you follow sports or ads, you’ve probably seen that the Super Bowl happened this weekend, and there was a lot to talk about.
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CeraWhat?
Talk about great prep for a Superbowl campaign! CeraVe has taken over TikTok with a series of content-creator collaborations announcing something funny going on 🙂