After a long break, Creative Talks are finally back! Looking a bit different, but with the completely same goal, to become a spark of creativity, inspiring and motivating others to create by learning from the stories of the guest creatives.Read more
Today’s inspiration is a campaign that is a bit older, but I just couldn’t skip it and not put it on the blog. When we talk about gender inequality and gender bias, it’s easy to instantly take a stand, but how deep is this bias really rooted in all of us?Read more
I’m a bit late to this ad but just couldn’t miss an opportunity to share it. Without the copy it’s just a standard, cool basketball photo, but the copy makes it just soo much better. It’s so much more than just a sneakers ad, it’s an ad that shows it understands the target audience, their way of thinking, and the sport itself. So simple, yet so deep, I just love it!Read more
Starting this blog I promised myself I’d use it to spread positivity and examples that inspire and motivate readers to do better and more. But there are some exceptions. 🙂 Hilton’s 10 minute TikTok ad has been all over media, filled with so much praise, that it actually makes me wonder, is it all paid PR or I’m missing something. So I had to share my thoughts.
I’m writing this not only as a marketer, but also as an addicted (not so proud) TikTik user who spends (again, not so proudly) an average of 3 hours per day on this network. My idea is not to spread negativity but to point out what could and should be done better next time, hoping that in the future, other brands can learn from Hilton’s mistakes.Read more
Although it’s a little late and probably everyone forgot about the Super Bowl, I just had to take my pick and continue the tradition of choosing the best Super Bowl ads. So aside from Rihanna’s awesome Fenty product placement, which definitely has no competition, these are my favorites from this years not-so -great Super Bowl ads selection.Read more