For the ones like me who love chocolate and miss (almost) everything Parisian, TBWA\Paris created an awesome packaging design and an even more interesting campaign.

Following the slogan “Only keep the best of France” they show a different, worse, side of the idyllic French story, but still point the viewer to it’s best part. Real, brave, incredibly well illustrated, these designs are a true inspiration 🙂

Illustrators: Beatrix de Gevigney, Charlotte Molas, Clément Soulmagnon, Leonie Despres, Laurène Boglio, Hubert Poirot Bourdain et Simon Bournel-Bosson.

View more inspiring works here.