In today’s environment filled with video and flashy digital content, it’s a real refreshment to see a campaign that leaves a mark mainly because of great copy.

In its latest campaign, British Airways gives us the many reason why people travel with them in a fun and relatable way. Although the campaign includes video ads as well, the clever print advertising (and sometimes great placement) are what got our attention. Sometimes great copy is all you need 🙂

See more creative campaigns like this one, here.