One of my favorite things about modern marketing is the focus that is placed on storytelling. Giving the primate to the story instead of the product itself can make the ad so much stronger and effective. One of the great examples of this approach is the latest ad by Puma. Developed in collaboration with J.Coles’ production Dreamville, it presents a dreamy story of a child wanting to become a basketball player.

So, a big brand, but not too much stress on advertising it, a big celebrity, but not too many flashy product shots, and yes, it still works. Enjoy! 🙂