Large clothing and furniture companies have initiated “reverse shopping” campaigns, motivating the audience to resell old or unused products they’ve bought from the companies. We’ve been doing it since forever, but to get the brands actually involved in the process is a great step towards less pollution and smarter consumption.

Decathlon has even changed the name on some of their stores in order to gather more attention to this opportunity. Ikea has been doing it for a while now, with campaigns such as their “Trash Collection” gaining great results (and respect) for their environmentally conscious efforts.

It’s a win win situation for everyone. People get rid of products they no longer use (or haven’t used at all), brands get to fix them or resell them using less materials and creating less pollution. I truly hope trends like this will continue to grow!