Today’s inspiration is just a beautiful, beautiful campaign for glasses. Europe’s biggest optician, Fielmann glasses, showed that they really understand the importance of great advertising and launched their latest campaign with a brand film and a series of billboards.

The story-line is simple but efficient – everyone has a different perspective, Fielmann glasses helps the audience with their view. The campaign presents different lifestyles, different audience with the glasses having a supporting, but significant role. Although the copy-write may need a bit of a touch-up, the brand video and straight to the point communication of the OOH makes it a lovely piece of advertising. Enjoy 🙂

See more inspirational campaigns, here.