This is one of the most beautiful campaigns I had the chance to see in the past year. I have to admit it, I’m a sucker for emotional stories, and this one is just that, a real, loving story, very relevant and important for each one of us.

Although the product presented in the campaign is a drink, you can hardly see it throughout the campaign itself, but the story remains in your memory for days to come. Enjoy it, and share your opinion on Ruavieja’s story in the comments section.

“The time we have left”