I don’t think there’s a product out there that hasn’t had it’s fair share of haters (if there is it probably wasn’t promoted enough).
Liquid Death found a new way how to deal with its haters – put them to the test if what they spread on the internet is really true. They invited 2 haters who already tweeted very negative messages and put them to the test – asked them to blind select Liquid Death based on their claims that it was the worst water out there. If they chose right, they would each get 1000$, if they don’t they get tazed. Although it’s a bit of an extreme approach, it’s definitely something new and an ad that we’ll probably remember. Checki it out 🙂