I love it whenever a brand steps out of the publicly accepted way of communication for its product type, and does something out of the ordinary. The flower shop Kanukte Flower along with Turkey based TBWA did a really cool job in that direction with one of the most commonly advertised products ever, flowers.

Instead of using the same exact starting point as a bunch of other flower shops – buying flowers for the loved ones on a specific occasion, they are getting real and saying we know you’ve screwed up, so here’s a way to try to make things better. 🙂 The great print ads list the reasons why you might be apologizing and the best way to do so, with flowers.