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How much is your audience really willing to engage?
The “likes”, the “shares”, the “loves”, brands are constantly in search of the great engagement. We create our campaigns to entertain the audience, educate them, inform them, make them laugh, and celebrate when we get that famous click of a button called “like”. But even that is becoming harder and harder to get.
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Match.com lets you choose. But really choose.
I’m a big fan of campaigns that don’t push their product as a solution for everyone and everything, but as something that is always here for the audience, if they choose to use it.
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The power of great copy
In today’s environment filled with video and flashy digital content, it’s a real refreshment to see a campaign that leaves a mark mainly because of great copy.
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Creative Talks #26: Julija Castellucci
Julija Castellucci is a vocal artist working in the field of time and space art. She shared her works, her way of creating and conducting her performances, inspiration for her project Digitalna Imovina and gave us a close look at her alchemy. Enjoy!
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Trends I love: Reverse shopping
Large clothing and furniture companies have initiated “reverse shopping” campaigns, motivating the audience to resell old or unused products they’ve bought from the companies. We’ve been doing it since forever, but to get the brands actually involved in the process is a great step towards less pollution and smarter consumption.
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0$ idea that works!
I love these seemingly small activities that grow into great campaigns. Paying respect to the retirement of one of the best tennis players Roger Federer, the Swiss telecom Sunrise created a very creative tribute.
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Creative Talks #25: Ivan Petrushevski – Flim
From design and illustration as a fun spare time activity, to awards on big international competitions. Flim shared his story, his development and the key elements that helped reach today’s success. Enjoy! 🙂
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Brands take on TikTok
Just like any other social network, the first perception of TikTok was – “it’s just for kids”. The same mentality we encountered 8 years ago when trying to sell the then new Facebook Pages to brands, has continued until today (and it probably will continue further on).