In my previous post, I criticized Nike’s all-female ad, claiming it’s not too creative or as empowering as they claim it to be, but now I’m dedicating a whole post to a new ad of theirs that is completely opposite and hits all the right spots.
Their promo for Aja Wilson’s sneaker line is a perfect example of what a good ad should be, and how to express female empowerment and impact in a subtle yet very effective way. I love the catchy song, the generational effect she’s clearly made, and the power shown in a very clever and emotional way. I can’t wait to see what they have in store next for this campaign!