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I’m a big fan of campaigns that bring together fiction and reality, and one of those campaigns made a really big impact in the advertising world last week.
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Yet another “Dani Komunikacija” has passed, and if last year I wasn’t totally sure because it was my first time there, this year I can definitely say that this is the best conference on the Balkans for anyone focused on (digital) marketing or just plainly innovation and creativity.
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Let’s agree from the start that this will be a totally marketing overview, all judgement and opinions about the main protagonists aside. We simply can not ignore the fact that no matter how wrong their messages may be, it is a simple fact that they have mastered the modern day marketing.