Let me start this post with saying that I might be a little biased. Even though I’ve never been a huge fan of Ryan Reynolds’ career (except for Deadpool, off course), I instantly fell in love with his (company’s?) way of doing marketing, from the first ad I saw. Remember the Deadpool promo videos? It… Continue reading The “je ne sais quoi” of Maximum Effort’s marketing
Month: September 2022
A fresh new perspective with Animal Thingdom
Most of the times when a brand realizes that they need a more emotional approach, they quickly turn to humanizing their brand as probably the easiest way to achieve this goal. I love this campaign by the British furniture brand DFS because it achieves the same goal, but in a very refreshing way.
Intensely cool Barilla designs
Sometimes the simplest creatives are the most effective ones. Barilla created a mini-series presenting the “intensely Italian” origin of the brand showing their products with Italy’s most popular landmarks. So simple, yet so interesting, I just love this type of designs.
Creative Talks #24: Mateja Nikolikj
The connection between architecture and design, the development from a designer and illustrator to art director, motivation and inspiration are only a few of the many topics we covered in our talk with Mateja Nikolikj. Enjoy!
Platinum Jubilee creative
If any tribute, a marketing one seems the most appropriate for this blog. I loved this campaign the moment I saw it but somehow forgot it in the drafts for a while. :/
Creative Talks #23: Ana Jovkovska
On journalism, writing, teaching…On change of priorities and balancing in personal life…I’m sure that only the name of our guest hints it’s going to be a great talk.Enjoy the 23rd Creative Talks with Ana Jovkovska!