Lovely storytelling, perfect direction, awesome shots with only a phone…I’m guessing you’re sensing we are talking about Apple‘s latest ad. Directed by Oscar Nominee Jason Reitman and his father, Oscar Nominee Ivan Reitman, the story of a girl and a snowman named Simon wins over our hearts in just 3 minutes.

If you’re in need of a little positivity and holiday cheer, enjoy ❄️

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