Let me start this post with saying that I might be a little biased. Even though I’ve never been a huge fan of Ryan Reynolds’ career (except for Deadpool, off course), I instantly fell in love with his (company’s?) way of doing marketing, from the first ad I saw.
Remember the Deadpool promo videos? It was a still new approach and not many of us were used to see movie characters promoting their movies this way, but looking back at those same videos now, they’re still as cool as they were the first time I saw them. I kind of think that breaking the fourth wall in the Deadpool movies, has actually helped set a direction in all the overall marketing communication that we’re now used to see from the Maximum Effort Production.