Creative Talks

Author: iva

  • The power of great copy

    The power of great copy

    In today’s environment filled with video and flashy digital content, it’s a real refreshment to see a campaign that leaves a mark mainly because of great copy.

  • Creative Talks #26: Julija Castellucci

    Creative Talks #26: Julija Castellucci

    Julija Castellucci is a vocal artist working in the field of time and space art. She shared her works, her way of creating and conducting her performances, inspiration for her project Digitalna Imovina and gave us a close look at her alchemy. Enjoy!

  • Trends I love: Reverse shopping

    Trends I love: Reverse shopping

    Large clothing and furniture companies have initiated “reverse shopping” campaigns, motivating the audience to resell old or unused products they’ve bought from the companies. We’ve been doing it since forever, but to get the brands actually involved in the process is a great step towards less pollution and smarter consumption.

  • 0$ idea that works!

    0$ idea that works!

    I love these seemingly small activities that grow into great campaigns. Paying respect to the retirement of one of the best tennis players Roger Federer, the Swiss telecom Sunrise created a very creative tribute.

  • Creative Talks #25: Ivan Petrushevski – Flim

    Creative Talks #25: Ivan Petrushevski – Flim

    From design and illustration as a fun spare time activity, to awards on big international competitions. Flim shared his story, his development and the key elements that helped reach today’s success. Enjoy! 🙂

  • Brands take on TikTok

    Brands take on TikTok

    Just like any other social network, the first perception of TikTok was – “it’s just for kids”. The same mentality we encountered 8 years ago when trying to sell the then new Facebook Pages to brands, has continued until today (and it probably will continue further on).

  • The “je ne sais quoi” of Maximum Effort’s marketing

    The “je ne sais quoi” of Maximum Effort’s marketing

    Let me start this post with saying that I might be a little biased. Even though I’ve never been a huge fan of Ryan Reynolds’ career (except for Deadpool, off course), I instantly fell in love with his (company’s?) way of doing marketing, from the first ad I saw. Remember the Deadpool promo videos? It…

  • A fresh new perspective with Animal Thingdom

    A fresh new perspective with Animal Thingdom

    Most of the times when a brand realizes that they need a more emotional approach, they quickly turn to humanizing their brand as probably the easiest way to achieve this goal. I love this campaign by the British furniture brand DFS because it achieves the same goal, but in a very refreshing way.

  • Intensely cool Barilla designs

    Intensely cool Barilla designs

    Sometimes the simplest creatives are the most effective ones. Barilla created a mini-series presenting the “intensely Italian” origin of the brand showing their products with Italy’s most popular landmarks. So simple, yet so interesting, I just love this type of designs.

  • Creative Talks #24: Mateja Nikolikj

    Creative Talks #24: Mateja Nikolikj

    The connection between architecture and design, the development from a designer and illustrator to art director, motivation and inspiration are only a few of the many topics we covered in our talk with Mateja Nikolikj. Enjoy!