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How to take a good client brief?
It might seem as a small bit of the creative process, but getting a good brief from your client can sometimes mean that you have half of your work done. From my experience, there are a few tips I would recommend when taking a brief, in order to be most efficient.
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My faves from the Balcannes awards
Today the winners of the Balcannes awards were announced. I’m really happy to see even three Macedonian campaigns among them, and even a little (selfishly) prouder that I already mentioned two of them as my favorites in this interview last year.
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My impressions from Dani Komunikacija 2019
Yet another “Dani Komunikacija” has passed, and if last year I wasn’t totally sure because it was my first time there, this year I can definitely say that this is the best conference on the Balkans for anyone focused on (digital) marketing or just plainly innovation and creativity.
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Steps to take before hiring an Instagram influencer
Yes, it’s the most popular thing to do nowadays. No, it’s not as easy as it sounds. The influencer marketing on Instagram is growing day by day, and both brands and users are realizing the great potential this type of promotion has to offer.
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The Kardashian Empire
The marketing tools behind the Kardashian empire.
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Impressions from Weekend Media Festival 2018
My first but actually the festivals eleventh edition. With high expectations from “Dani Komunikacija 2018”, a lot of excitement and will to learn, this year we arrived at Weekend Media Festival.
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Instead of a “Hello world!” and “About me”
Hello, and welcome! 🙂 I am Iva and this blog is my place to talk about creativity and marketing. My intention is to share whatever inspires me, my learnings, experiences, and advice. A bit more about me: In 2017 I got my PhD in Marketing from the Faculty of Economics in Skopje, Macedonia. I am…