Tag
This weekend I got the pleasure of speaking at the 4th WordCamp in Macedonia. I led the workshop named “Build the Audience for Your Blog”, which had the purpose of helping new and aspiring bloggers to find their blogs’ audience and engage with it. It gave a more marketing perspective to blogging, since nowadays, promoting your blog is a skill that every blogger should have.
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When the first testimonial you see on the conference website is this:
you just know it has to be good π
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There are 2 advertising “holidays” I celebrate each year – the Super Bowl ads night (yes, we are completely ignoring the game :D) and Dani Komunikacija (more about this soon :)). Whether you follow sports or ads, you’ve probably seen that the Super Bowl happened this weekend, and there was a lot to talk about.
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Starting this blog I promised myself I’d use it to spread positivity and examples that inspire and motivate readers to do better and more. But there are some exceptions. π Hilton’s 10 minute TikTok ad has been all over media, filled with so much praise, that it actually makes me wonder, is it all paid PR or I’m missing something. So I had to share my thoughts.
I’m writing this not only as a marketer, but also as an addicted (not so proud) TikTik user who spends (again, not so proudly) an average of 3 hours per day on this network. My idea is not to spread negativity but to point out what could and should be done better next time, hoping that in the future, other brands can learn from Hilton’s mistakes.
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In the first March Creative Talks, I had the pleasure of speaking to Simone Kalica – photographer, influencer, woman with a very unique story and a lot to tell π She spoke about the creative process in photography, preparations for capturing great photos in stressful situations, inspiration and the struggle with self-doubt. Enjoy π
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Most of the time, change is really really tough, especially in the world of marketing. You invest so much into creating and building a brand, fight for the recognition and remembrance, just to find out after a while that all that you’ve done needs a refreshment, or that it’s just plain boring and (already?) old :/
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ΠΠΎ Π΄Π²Π°Π½Π°Π΅ΡΠ΅ΡΡΠΈΠ΅ Creative Talks Π³ΠΎ ΠΈΠΌΠ°Π² Π·Π°Π΄ΠΎΠ²ΠΎΠ»ΡΡΠ²ΠΎΡΠΎ Π΄Π° ΡΠ°Π·Π³ΠΎΠ²Π°ΡΠ°ΠΌ ΡΠΎ ΠΠ΅Π±ΠΎΡΡΠ° ΠΠ΅Π»Π΅Π²ΡΠΊΠΈ ΠΠ°Π½Π΅. ΠΠ΄Π΅Π½ ΠΎΠ΄ Π½Π°ΡΠΏΠΎΠ·Π½Π°ΡΠΈΡΠ΅ Π³ΡΠ°ΡΠΈΡΠΊΠΈ Π΄ΠΈΠ·Π°ΡΠ½Π΅ΡΠΈ ΠΊΠ°Ρ Π½Π°Ρ, ΠΏΡΠ΅ΠΏΠΎΠ·Π½Π°ΡΠ»ΠΈΠ² ΠΏΠΎ Π½Π΅Π³ΠΎΠ²ΠΈΠΎΡ Π²ΠΈΠ·ΡΠ΅Π»Π΅Π½ Π°ΠΊΡΠΈΠ²ΠΈΠ·Π°ΠΌ Π° Π²ΠΎ ΠΏΠΎΡΠ»Π΅Π΄Π½ΠΎ Π²ΡΠ΅ΠΌΠ΅ ΠΈ ΡΠ»ΠΎΠ³Π°ΡΠ° Π½Π° ΠΏΡΠ΅Π΄Π°Π²Π°Ρ Π½Π° Π΄ΠΈΠ·ΡΠ°Π½ Π°ΠΊΠ°Π΄Π΅ΠΌΠΈΠΈ. Π‘ΠΎ ΠΠ°Π½Π΅ ΠΏΠΎΡΠ°Π·Π³ΠΎΠ²Π°ΡΠ°Π²ΠΌΠ΅ Π·Π° Π½Π΅Π³ΠΎΠ²ΠΈΠΎΡ ΠΏΠ°Ρ ΠΈ ΡΠ°Π·Π²ΠΎΡ Π½ΠΈΠ· Π΄ΠΈΠ·Π°ΡΠ½ΠΎΡ ΠΈ Π°Π³Π΅Π½ΡΠΈΡΠΊΠΎΡΠΎ ΡΠ°Π±ΠΎΡΠ΅ΡΠ΅, Π·Π° ΠΌΠΎΠΌΠ΅Π½ΡΠ°Π»Π½Π°ΡΠ° Π΄ΠΈΠ·Π°ΡΠ½ ΡΡΠ΅Π½Π° ΠΈ ΠΌΠΎΠΆΠ½ΠΎΡΡΠΈΡΠ΅ Π·Π° ΠΏΠΎΠ΄ΠΎΠ±ΡΡΠ²Π°ΡΠ΅, ΠΊΠ°ΠΊΠΎ ΠΈ Π½Π΅Π³ΠΎΠ²ΠΈΡΠ΅ ΠΎΠΌΠΈΠ»Π΅Π½ΠΈ ΠΏΡΠΎΠ΅ΠΊΡΠΈ ΠΈ ΠΏΡΠ΅ΠΏΠΎΡΠ°ΠΊΠΈ Π·Π° ΠΌΠ»Π°Π΄ΠΈΡΠ΅ Π΄ΠΈΠ·Π°ΡΠ½Π΅ΡΠΈ. Π£ΠΆΠΈΠ²Π°ΡΡΠ΅! π
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ΠΠΎ Π½Π°ΡΠ½ΠΎΠ²ΠΈΡΠ΅ Creative Talks ΡΠ°Π·Π³ΠΎΠ²Π°ΡΠ°ΠΌΠ΅ ΡΠΎ Biljana Crvenkovska. ΠΠ°Π³ΡΠ°Π΄ΡΠ²Π°Π½Π° Π°Π²ΡΠΎΡΠΊΠ°, ΡΡΠ΅Π½Π°ΡΠΈΡΡΠΊΠ°, ΡΠΎΠΏΡΡΠ²Π΅Π½ΠΈΡΠΊΠ° Π½Π° ΠΈΠ·Π°Π΄Π°Π²Π°ΡΠΊΠ° ΠΊΡΡΠ° Π§ΡΠ΄Π½Π° ΡΡΠΌΠ°…
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ΠΠ°Π½Π° ΠΡΡΠΎΠ»ΠΈΡ Π΅ Π΄ΠΈΠ·Π°ΡΠ½Π΅ΡΠΊΠ°, ΠΏΡΠΎΡΠ΅ΡΠΎΡΠΊΠ°, ΠΊΡΠ΅Π°ΡΠΎΡΠΊΠ° Π½Π° ΠΏΡΠ΅ΠΊΡΠ°ΡΠ½ΠΈΠΎΡ Π±ΡΠ΅Π½Π΄ βΠ‘Π°ΠΌΠΎ Π½Π΅ΠΆΠ½ΠΎ ΠΏΡΠ΅ΠΌΠ° ΡΠ΅Π±ΠΈβ…ΠΠ° ΠΊΡΡΠΎ, Π΅Π΄Π½Π° ΠΌΠ½ΠΎΠ³Ρ ΠΌΠ½ΠΎΠ³Ρ ΠΈΠ½ΡΠΏΠΈΡΠ°ΡΠΈΠ²Π½Π° ΠΊΡΠ΅Π°ΡΠΈΠ²ΠΊΠ°. 😊
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We continue the series of chats with young creatives with Angela Petrovska, a dancer, photographer, and proud owner of 2 photography Instagram profiles – porstreflexions, dedicated to her analogue camera photographs and petrovskaangela her personal profile, and digital photography diary. She shared her experiences about her creative process and how to deal with creative block. Enjoy! π
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