For a long time now, Dove has proven to understand their audience. Whether it is being the leader in body positivity or their latest New Year’s campaign where they show they know exactly what we’re going through after the holiday parties, they keep finding innovative and interesting ways to capture the audience’s attention.
Their latest OOH + digital campaign was launched only a few minutes after midnight on New Year’s eve. On first glance, it might not be the best timing, but if you look more closely they knew exactly what they were doing. Waking up late on 1st January, seeing their fun creative, it’s almost a guarantee you’ll share or at least like their post 🙂
Good start to what promises to be a very creative year!
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