I’m not sure if it’s the decreased market share everyone’s been talking about, or just being creative as always, but Nike started off the year with two awesome ads.
The first one, wishing the audience to “have a hard 2025” shows their ongoing support of the Mamba mentality and pays respect to Kobe’s mindset and way of work which is still unsurpassed. Although it’s clearly dedicated to the Asian market, it won’t leave any Kobe (or probably basketball) fan unmoved. Exactly the perfect move for a fresh start, and beginning-of-the-year motivation.
The second, featuring Vini Jr shows how less is always more. Placed in a dark setting with only one spotlight, with only the Nikes in focus, it just shows how effective the minimalistic approach can be. Perfect blend of the player’s identity and brand identity and a reaaaly good song choice.
What’s your favorite recent Nike campaign? Share it in the comments 🙂
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