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This is one of the most beautiful campaigns I had the chance to see in the past year. I have to admit it, I’m a sucker for emotional stories, and this one is just that, a real, loving story, very relevant and important for each one of us.
Read moreIt’s always fun to see a brand get out of the cliche, and Magnum has served us with such a treat. In their latest ad they are collaboration with the fashion icon Iris Apfel. The ad named “The Will” shares Iris’s advice and life talks combined with awesome musical support, adaptation of Portishead’s Glory Box. The ad is so lively, vibrant, and entertaining, it automatically makes you click the play button at least two more times. Enjoy 🙂
Yet another “Dani Komunikacija” has passed, and if last year I wasn’t totally sure because it was my first time there, this year I can definitely say that this is the best conference on the Balkans for anyone focused on (digital) marketing or just plainly innovation and creativity.
Read moreI usually have a great deal of prejudice when starting to read/watch something connected to the explanation of digital life and the impact of digital technology on our development, but this TED Talks really hits all the points in the right way.
Read moreDo you have a favorite Valentine’s Day ad? Let’s just shortly step away from the expensive video ads and search for a bit of creativity in print 🙂
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Let’s agree from the start that this will be a totally marketing overview, all judgement and opinions about the main protagonists aside. We simply can not ignore the fact that no matter how wrong their messages may be, it is a simple fact that they have mastered the modern day marketing.
My first but actually the festivals eleventh edition. With high expectations from “Dani Komunikacija 2018”, a lot of excitement and will to learn, this year we arrived at Weekend Media Festival.
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Hello,
and welcome! 🙂 I am Iva and this blog is my place to talk about creativity and marketing. My intention is to share whatever inspires me, my learnings, experiences and advice.
A bit more about me:
In 2017 I got my PhD in Marketing on the Faculty of Economics in Skopje, Macedonia.
I am the Chief Creative Officer and partner in the Skopje based marketing agency Brand Union. You can read more about my professional experience here: https://www.linkedin.com/in/ivadujak/
In 2019 I started a series of events called Creative Talks which have the purpose of increasing creativity.
I love marketing and creativity in all shapes and forms, they inspire me, motivate me to learn more and challenge myself on daily basis. I hope I’ll be able to transfer at least a bit of this passion to you through this blog.
I hope you like Creative Talks 🙂 Thanks for being here!
