Creative Talks

Author: iva

  • Super Bowl ad favorites 2020

    Super Bowl ad favorites 2020

    It’s one of the most anticipated events in the marketing industry, expected to be the place where brands compete in their creativity in communication. Unfortunately, this years Superbowl ads gave me the impression that the only competition was in the amounts for media placement and number of celebrities included. From more than 30 ads, I…

  • Creative Talks #1

    Creative Talks #1

    The first Creative Talks! It is my great pleasure to share that the first Creative Talks took place yesterday 🙂 For a long time it’s been a wish and a plan, and now it finally happened 🙂

  • [inspiration] Remorseful ads

    [inspiration] Remorseful ads

    I love it whenever a brand steps out of the publicly accepted way of communication for its product type, and does something out of the ordinary. The flower shop Kanukte Flower along with Turkey based TBWA did a really cool job in that direction with one of the most commonly advertised products ever, flowers.

  • How to take a good client brief?

    How to take a good client brief?

    It might seem as a small bit of the creative process, but getting a good brief from your client can sometimes mean that you have half of your work done. From my experience, there are a few tips I would recommend when taking a brief, in order to be most efficient.

  • [Inspiration] Spotify: Listen like you used to

    [Inspiration] Spotify: Listen like you used to

    Spotify continues the series of great campaigns 🙂 This time, they bring a great blend of nostalgia and creativity, making us as one of my friends said “feel old and want Spotify at the same time”. It might be my age, ‘cause at 33 this is the perfect reminder of my childhood and current state,…

  • My faves from the Balcannes awards

    My faves from the Balcannes awards

    Today the winners of the Balcannes awards were announced. I’m really happy to see even three Macedonian campaigns among them, and even a little (selfishly) prouder that I already mentioned two of them as my favorites in this interview last year.

  • [Inspiration] Back to school prints

    [Inspiration] Back to school prints

    A small selection of fun and creative “back to school” prints. 🙂

  • [Inspiration] The time we have left

    [Inspiration] The time we have left

    A beautiful campaign, sharing the importance of time with loved ones.

  • [Inspiration] Iris Apfel for Magnum

    It’s always fun to see a brand get out of the cliche, and Magnum has served us with such a treat. In their latest ad they are collaboration with the fashion icon Iris Apfel. The ad named “The Will” shares Iris’s advice and life talks combined with awesome musical support, adaptation of Portishead’s Glory Box.…

  • My impressions from Dani Komunikacija 2019

    My impressions from Dani Komunikacija 2019

    Yet another “Dani Komunikacija” has passed, and if last year I wasn’t totally sure because it was my first time there, this year I can definitely say that this is the best conference on the Balkans for anyone focused on (digital) marketing or just plainly innovation and creativity.