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I don’t think there’s a product out there that hasn’t had it’s fair share of haters (if there is it probably wasn’t promoted enough).
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I began my previous post stating that everything Taika Waititi tocuhes is gold, and somehow with this post I got an immediate confirmation.
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Everything Taika Waititi touches is gold 😀 Heavy on Christopher Walken in Weapon of Choice vibes, the latest Belvedere Vodka ad starring Daniel Craig is something to talk about.
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The “likes”, the “shares”, the “loves”, brands are constantly in search of the great engagement. We create our campaigns to entertain the audience, educate them, inform them, make them laugh, and celebrate when we get that famous click of a button called “like”. But even that is becoming harder and harder to get.
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I’m a big fan of campaigns that don’t push their product as a solution for everyone and everything, but as something that is always here for the audience, if they choose to use it.
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In today’s environment filled with video and flashy digital content, it’s a real refreshment to see a campaign that leaves a mark mainly because of great copy.
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Most of the times when a brand realizes that they need a more emotional approach, they quickly turn to humanizing their brand as probably the easiest way to achieve this goal. I love this campaign by the British furniture brand DFS because it achieves the same goal, but in a very refreshing way.
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Sometimes the simplest creatives are the most effective ones. Barilla created a mini-series presenting the “intensely Italian” origin of the brand showing their products with Italy’s most popular landmarks. So simple, yet so interesting, I just love this type of designs.
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If any tribute, a marketing one seems the most appropriate for this blog. I loved this campaign the moment I saw it but somehow forgot it in the drafts for a while. :/
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