If you spend even a few minutes a day on TikTok, you’ve probably already seen (or become obsessed with) the Tube Girl 🙂 The TikTok creator Sabrina Bahsoon showed the whole world what self-confidence means in her awesome videos filmed in the London Tube, and quickly became a fan favorite.

I don’t think there’s a product out there that hasn’t had it’s fair share of haters (if there is it probably wasn’t promoted enough).

I began my previous post stating that everything Taika Waititi tocuhes is gold, and somehow with this post I got an immediate confirmation.

Everything Taika Waititi touches is gold 😀 Heavy on Christopher Walken in Weapon of Choice vibes, the latest Belvedere Vodka ad starring Daniel Craig is something to talk about.

The “likes”, the “shares”, the “loves”, brands are constantly in search of the great engagement. We create our campaigns to entertain the audience, educate them, inform them, make them laugh, and celebrate when we get that famous click of a button called “like”. But even that is becoming harder and harder to get.

I’m a big fan of campaigns that don’t push their product as a solution for everyone and everything, but as something that is always here for the audience, if they choose to use it.

In today’s environment filled with video and flashy digital content, it’s a real refreshment to see a campaign that leaves a mark mainly because of great copy.