inspiration

The “likes”, the “shares”, the “loves”, brands are constantly in search of the great engagement. We create our campaigns to entertain the audience, educate them, inform them, make them laugh, and celebrate when we get that famous click of a button called “like”. But even that is becoming harder and harder to get.

I’m a big fan of campaigns that don’t push their product as a solution for everyone and everything, but as something that is always here for the audience, if they choose to use it.

I love these seemingly small activities that grow into great campaigns. Paying respect to the retirement of one of the best tennis players Roger Federer, the Swiss telecom Sunrise created a very creative tribute.

Most of the times when a brand realizes that they need a more emotional approach, they quickly turn to humanizing their brand as probably the easiest way to achieve this goal. I love this campaign by the British furniture brand DFS because it achieves the same goal, but in a very refreshing way.

If any tribute, a marketing one seems the most appropriate for this blog. I loved this campaign the moment I saw it but somehow forgot it in the drafts for a while. :/