January 19, 2021
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Creative talks & inspiration.
Category
There are not a lot of ads that can make me emotional even after watching them a few times. After while working in marketing, it is hard to set aside the industry built in skepticism and ability to recognize sales formulas. But this ad manages to do it every time I watch it.
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One of my favorite questions in the Creative Talks is asking guests about their creative process. It’s so interesting to hear how some of them are so very different, while others, even though guests may have completely different areas of expertise, somehow completely match.
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There are good ads, there are great ads and there are the ones that you want to re-watch just so you can go through that same experience again. One awesome example of the last type is the latest Mont Blanc ad featuring Spike Lee.
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Sometimes it’s fun to find the creativity in the simplest, everyday things. This selection of visuals are interesting print ads presenting food delivery services. The execution is masterful in some of them, in others it is the idea that makes the great story. Which one do you like the most? 🙂
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Bjork has always been the synonym for creativity. In one of her latest projects, another proof for her open-mindedness and ingenuity, she collaborates with Microsoft and Sister City Hotel to create music with the help of AI.
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I accidentally came across “Beyond The Streets” watching the awesome LA Originals movie (read this post and then watch it riiiight away :)), and I just had to Google everything about this place instantly. Beyond The Streets is an exhibition of graffiti, street art and all in all a wonderful homage to the street culture. As they describe it, Beyond The Street celebrates “the most pervasive mark makers and rule breakers” in the society.
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One of my favorite things about modern marketing is the focus that is placed on storytelling. Giving the primate to the story instead of the product itself can make the ad so much stronger and effective. One of the great examples of this approach is the latest ad by Puma. Developed in collaboration with J.Coles’ production Dreamville, it presents a dreamy story of a child wanting to become a basketball player.
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I love it whenever a brand steps out of the publicly accepted way of communication for its product type, and does something out of the ordinary. The flower shop Kanukte Flower along with Turkey based TBWA did a really cool job in that direction with one of the most commonly advertised products ever, flowers.
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Spotify continues the series of great campaigns 🙂 This time, they bring a great blend of nostalgia and creativity, making us as one of my friends said “feel old and want Spotify at the same time”. It might be my age, ‘cause at 33 this is the perfect reminder of my childhood and current state, but it is also the great copy writing that makes this campaign so great. Take a look at the ads, I’m sure you’ll find yourself in at least one of them. 🙂
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