my thoughts

The Kardashian Empire

Let’s agree from the start that this will be a totally marketing overview, all judgement and opinions about the main protagonists aside. We simply can not ignore the fact that no matter how wrong their messages may be, it is a simple fact that they have mastered the modern day marketing.

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my thoughts

Instead of a “Hello world!” and “About me”


and welcome! 🙂 I am Iva and is my place to talk about creativity and marketing. My intention is to share whatever inspires me, what I like, dislike as well as my thoughts on everything marketing. A bit more about me:

In 2017 I got my PhD in Marketing on the Faculty of Economics in Skopje, Macedonia.

I am the Chief Operations Officer and partner in the Skopje based marketing agency Brand Union.

You can read more about my professional experience here:

I hope you like Creative Talks 🙂 Thanks for being here!