inspiration

[inspiration] The Dreamer by Puma

One of my favorite things about modern marketing is the focus that is placed on storytelling. Giving the primate to the story instead of the product itself can make the ad so much stronger and effective. One of the great examples of this approach is the latest ad by Puma. Developed in collaboration with J.Coles’ production Dreamville, it presents a dreamy story of a child wanting to become a basketball player.

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my thoughts

Superbowl ad favorites 2020

It’s one of the most anticipated events in the marketing industry, expected to be the place where brands compete in their creativity in communication. Unfortunately, this years Superbowl ads gave me the impression that the only competition was in the amounts for media placement and number of celebrities included. From more than 30 ads, I chose only six, and if I’m being totally honest, only a few of them would make it to the “best” list if the competitors were not so bad 🙂 Anyways, enjoy the “chosen ones” 🙂

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inspiration

[inspiration] Remorseful ads

I love it whenever a brand steps out of the publicly accepted way of communication for its product type, and does something out of the ordinary. The flower shop Kanukte Flower along with Turkey based TBWA did a really cool job in that direction with one of the most commonly advertised products ever, flowers.

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Tips & Tricks

How to take a good client brief?

It might seem as a small bit of the creative process, but getting a good brief from your client can sometimes mean that you have half of your work done. From my experience, there are a few tips I would recommend when taking a brief, in order to be most efficient.

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inspiration

[Inspiration] Spotify: Listen like you used to

Spotify continues the series of great campaigns 🙂 This time, they bring a great blend of nostalgia and creativity, making us as one of my friends said “feel old and want Spotify at the same time”. It might be my age, ‘cause at 33 this is the perfect reminder of my childhood and current state, but it is also the great copy writing that makes this campaign so great. Take a look at the ads, I’m sure you’ll find yourself in at least one of them. 🙂

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inspiration

[Inspiration] The time we have left

This is one of the most beautiful campaigns I had the chance to see in the past year. I have to admit it, I’m a sucker for emotional stories, and this one is just that, a real, loving story, very relevant and important for each one of us.

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