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The power of great copy
In today’s environment filled with video and flashy digital content, it’s a real refreshment to see a campaign that leaves a mark mainly because of great copy.
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Creative Talks #26: Julija Castellucci
Julija Castellucci is a vocal artist working in the field of time and space art. She shared her works, her way of creating and conducting her performances, inspiration for her project Digitalna Imovina and gave us a close look at her alchemy. Enjoy!
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Trends I love: Reverse shopping
Large clothing and furniture companies have initiated “reverse shopping” campaigns, motivating the audience to resell old or unused products they’ve bought from the companies. We’ve been doing it since forever, but to get the brands actually involved in the process is a great step towards less pollution and smarter consumption.
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0$ idea that works!
I love these seemingly small activities that grow into great campaigns. Paying respect to the retirement of one of the best tennis players Roger Federer, the Swiss telecom Sunrise created a very creative tribute.
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Creative Talks #25: Ivan Petrushevski – Flim
From design and illustration as a fun spare time activity, to awards on big international competitions. Flim shared his story, his development and the key elements that helped reach today’s success. Enjoy! 🙂
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Brands take on TikTok
Just like any other social network, the first perception of TikTok was – “it’s just for kids”. The same mentality we encountered 8 years ago when trying to sell the then new Facebook Pages to brands, has continued until today (and it probably will continue further on).
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The “je ne sais quoi” of Maximum Effort’s marketing
Let me start this post with saying that I might be a little biased. Even though I’ve never been a huge fan of Ryan Reynolds’ career (except for Deadpool, off course), I instantly fell in love with his (company’s?) way of doing marketing, from the first ad I saw. Remember the Deadpool promo videos? It…
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A fresh new perspective with Animal Thingdom
Most of the times when a brand realizes that they need a more emotional approach, they quickly turn to humanizing their brand as probably the easiest way to achieve this goal. I love this campaign by the British furniture brand DFS because it achieves the same goal, but in a very refreshing way.
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Intensely cool Barilla designs
Sometimes the simplest creatives are the most effective ones. Barilla created a mini-series presenting the “intensely Italian” origin of the brand showing their products with Italy’s most popular landmarks. So simple, yet so interesting, I just love this type of designs.
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Creative Talks #24: Mateja Nikolikj
The connection between architecture and design, the development from a designer and illustrator to art director, motivation and inspiration are only a few of the many topics we covered in our talk with Mateja Nikolikj. Enjoy!