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If you’ve been following this blog for a while, you probably know that Super Bowl is like my holiday. Totally uninterested in the sports segment of it 🙂 every morning after the big event I can’t wait to sit down and watch all the ads that aired during the match, and pick my favorites.
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I’m a big fan of campaigns that bring together fiction and reality, and one of those campaigns made a really big impact in the advertising world last week.
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I’m not sure if it’s the decreased market share everyone’s been talking about, or just being creative as always, but Nike started off the year with two awesome ads.
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For a long time now, Dove has proven to understand their audience. Whether it is being the leader in body positivity or their latest New Year’s campaign where they show they know exactly what we’re going through after the holiday parties, they keep finding innovative and interesting ways to capture the audience’s attention.
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This is one of the most beautiful campaigns I had the chance to see in the past year. I have to admit it, I’m a sucker for emotional stories, and this one is just that, a real, loving story, very relevant and important for each one of us.
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