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I’m not sure if it’s the decreased market share everyone’s been talking about, or just being creative as always, but Nike started off the year with two awesome ads.
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For a long time now, Dove has proven to understand their audience. Whether it is being the leader in body positivity or their latest New Year’s campaign where they show they know exactly what we’re going through after the holiday parties, they keep finding innovative and interesting ways to capture the audience’s attention.
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I’ll start this off by saying Dani Komunikacija is always awesome. Year after year, I prepare myself that I might have too big of expectations based on the previous experience, that it’s too tough to keep up the same level of quality and energy with each new conference, but somehow, they always seem to grow and upgrade, and absolutely never let me down.
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Yet another “Dani Komunikacija” has passed, and if last year I wasn’t totally sure because it was my first time there, this year I can definitely say that this is the best conference on the Balkans for anyone focused on (digital) marketing or just plainly innovation and creativity.
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Let’s agree from the start that this will be a totally marketing overview, all judgement and opinions about the main protagonists aside. We simply can not ignore the fact that no matter how wrong their messages may be, it is a simple fact that they have mastered the modern day marketing.