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I’m not sure if it’s the decreased market share everyone’s been talking about, or just being creative as always, but Nike started off the year with two awesome ads.
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For a long time now, Dove has proven to understand their audience. Whether it is being the leader in body positivity or their latest New Year’s campaign where they show they know exactly what we’re going through after the holiday parties, they keep finding innovative and interesting ways to capture the audience’s attention.
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This weekend I got the pleasure of speaking at the 4th WordCamp in Macedonia. I led the workshop named “Build the Audience for Your Blog”, which had the purpose of helping new and aspiring bloggers to find their blogs’ audience and engage with it. It gave a more marketing perspective to blogging, since nowadays, promoting your blog is a skill that every blogger should have.
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When the first testimonial you see on the conference website is this:
you just know it has to be good 🙂
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There are 2 advertising “holidays” I celebrate each year – the Super Bowl ads night (yes, we are completely ignoring the game :D) and Dani Komunikacija (more about this soon :)). Whether you follow sports or ads, you’ve probably seen that the Super Bowl happened this weekend, and there was a lot to talk about.
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After a long break, Creative Talks are finally back! Looking a bit different, but with the completely same goal, to become a spark of creativity, inspiring and motivating others to create by learning from the stories of the guest creatives.
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I’ve been a huge fan of Gemma Correll for a while now, not only because of her great illustration style and witty designs, but also because she takes a stand, draws attention and supports initiatives that matter.
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There are campaigns I write about because they are very deep, inspirational, others are motivational, but this one…Is just a really fun and creative campaign 🙂
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