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Super Bowl Favorites 2024

There are 2 advertising “holidays” I celebrate each year – the Super Bowl ads night (yes, we are completely ignoring the game :D) and Dani Komunikacija (more about this soon :)). Whether you follow sports or ads, you’ve probably seen that the Super Bowl happened this weekend, and there was a lot to talk about.

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CeraWhat?

Talk about great prep for a Superbowl campaign! CeraVe has taken over TikTok with a series of content-creator collaborations announcing something funny going on 🙂

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When the copy is just so good…

I’m a bit late to this ad but just couldn’t miss an opportunity to share it. Without the copy it’s just a standard, cool basketball photo, but the copy makes it just soo much better. It’s so much more than just a sneakers ad, it’s an ad that shows it understands the target audience, their way of thinking, and the sport itself. So simple, yet so deep, I just love it!

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Pringles hamster wonderfully different ad
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A wonderfully different ad

There are some ads that make you forget all about the rules and needs of good advertising. They’re so ridiculous, a good slogan, a good premise, precise targeting, nothing really matters. This latest ad by Pringles is one of those ads, and I have to say, I love it.

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Super Bowl Favorites

Although it’s a little late and probably everyone forgot about the Super Bowl, I just had to take my pick and continue the tradition of choosing the best Super Bowl ads. So aside from Rihanna’s awesome Fenty product placement, which definitely has no competition, these are my favorites from this years not-so -great Super Bowl ads selection.

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