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inspiration

inspiration

[Inspiration] Beyond The Streets

I accidentally came across “Beyond The Streets” watching the awesome LA Originals movie (read this post and then watch it riiiight away :)), and I just had to Google everything about this place instantly. Beyond The Streets is an exhibition of graffiti, street art and all in all a wonderful homage to the street culture. As they describe it, Beyond The Street celebrates “the most pervasive mark makers and rule breakers” in the society.

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[inspiration] The Dreamer by Puma

One of my favorite things about modern marketing is the focus that is placed on storytelling. Giving the primate to the story instead of the product itself can make the ad so much stronger and effective. One of the great examples of this approach is the latest ad by Puma. Developed in collaboration with J.Coles’ production Dreamville, it presents a dreamy story of a child wanting to become a basketball player.

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[inspiration] Remorseful ads

I love it whenever a brand steps out of the publicly accepted way of communication for its product type, and does something out of the ordinary. The flower shop Kanukte Flower along with Turkey based TBWA did a really cool job in that direction with one of the most commonly advertised products ever, flowers.

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[Campaign] Spotify: Listen like you used to

Spotify continues the series of great campaigns 🙂 This time, they bring a great blend of nostalgia and creativity, making us as one of my friends said “feel old and want Spotify at the same time”. It might be my age, ‘cause at 33 this is the perfect reminder of my childhood and current state, but it is also the great copy writing that makes this campaign so great. Take a look at the ads, I’m sure you’ll find yourself in at least one of them. 🙂

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[Campaign] The time we have left

This is one of the most beautiful campaigns I had the chance to see in the past year. I have to admit it, I’m a sucker for emotional stories, and this one is just that, a real, loving story, very relevant and important for each one of us.

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[Ad] Iris Apfel for Magnum

It’s always fun to see a brand get out of the cliche, and Magnum has served us with such a treat. In their latest ad they are collaboration with the fashion icon Iris Apfel. The ad named “The Will” shares Iris’s advice and life talks combined with awesome musical support, adaptation of Portishead’s Glory Box. The ad is so lively, vibrant, and entertaining, it automatically makes you click the play button at least two more times. Enjoy 🙂

inspiration

#inspiration: Digital Life

I usually have a great deal of prejudice when starting to read/watch something connected to the explanation of digital life and the impact of digital technology on our development, but this TED Talks really hits all the points in the right way.

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