Author

iva

inspiration

When the copy is just so good…

I’m a bit late to this ad but just couldn’t miss an opportunity to share it. Without the copy it’s just a standard, cool basketball photo, but the copy makes it just soo much better. It’s so much more than just a sneakers ad, it’s an ad that shows it understands the target audience, their way of thinking, and the sport itself. So simple, yet so deep, I just love it!

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my thoughts

I’m sorry, but the Hilton TikTok ad sucks

Starting this blog I promised myself I’d use it to spread positivity and examples that inspire and motivate readers to do better and more. But there are some exceptions. 🙂 Hilton’s 10 minute TikTok ad has been all over media, filled with so much praise, that it actually makes me wonder, is it all paid PR or I’m missing something. So I had to share my thoughts.

I’m writing this not only as a marketer, but also as an addicted (not so proud) TikTik user who spends (again, not so proudly) an average of 3 hours per day on this network. My idea is not to spread negativity but to point out what could and should be done better next time, hoping that in the future, other brands can learn from Hilton’s mistakes.

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Pringles hamster wonderfully different ad
inspiration

A wonderfully different ad

There are some ads that make you forget all about the rules and needs of good advertising. They’re so ridiculous, a good slogan, a good premise, precise targeting, nothing really matters. This latest ad by Pringles is one of those ads, and I have to say, I love it.

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inspiration

Super Bowl Favorites

Although it’s a little late and probably everyone forgot about the Super Bowl, I just had to take my pick and continue the tradition of choosing the best Super Bowl ads. So aside from Rihanna’s awesome Fenty product placement, which definitely has no competition, these are my favorites from this years not-so -great Super Bowl ads selection.

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Creative Talks

Creative 2022 Learnings

It’s been a great year with some amazing guests at Creative Talks. These are only a few of our favorite learning points, for more, follow this link and choose your favorite one. 🙂 Happy holidays!

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Creative Talks

Creative Talks #27: Andrea Iris

In the latest Creative Talks, Andrea Iris takes us on a journey through her world of illustration. Learn more about her development, education, experiences as well the comparison between the local and Slovenian design community. Enjoy! 🙂

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Creative Talks

Creative Talks is 3 years old!


Today we are celebrating 3 years of wonderful gatherings from which we learn a lot, getting to know inspirational people and creating a network of creatives who are willing to talk and share with others.
A big big thank you to everyone for the support, each like, click, view, it means the world to me! ❤

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