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Most of the times when a brand realizes that they need a more emotional approach, they quickly turn to humanizing their brand as probably the easiest way to achieve this goal. I love this campaign by the British furniture brand DFS because it achieves the same goal, but in a very refreshing way.
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Sometimes the simplest creatives are the most effective ones. Barilla created a mini-series presenting the “intensely Italian” origin of the brand showing their products with Italy’s most popular landmarks. So simple, yet so interesting, I just love this type of designs.
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If any tribute, a marketing one seems the most appropriate for this blog. I loved this campaign the moment I saw it but somehow forgot it in the drafts for a while. :/
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But I stand corrected 🙂 This ad is a perfect example of witty, funny response to a trending event. In their latest ad, Peloton connects to the very much publicized sequel of “Sex and the City“. Sorry for the spoiler, but I guess you’ve all probably heard this already, one of the main characters of the show Mr.Big dies in the second episode after his regular cycling exercise with Peloton.
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Lovely storytelling, perfect direction, awesome shots with only a phone…I’m guessing you’re sensing we are talking about Apple‘s latest ad. Directed by Oscar Nominee Jason Reitman and his father, Oscar Nominee Ivan Reitman, the story of a girl and a snowman named Simon wins over our hearts in just 3 minutes.
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One of my favorite current design trends – pale gradients. I might be a bit subjective on the color selection, but the combination of the colors and gradient effect definitely gives a great look to any type of product from cosmetics to food and drinks. These are only a few of my favorites.
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For the ones like me who love chocolate and miss (almost) everything Parisian, TBWA\Paris created an awesome packaging design and an even more interesting campaign.
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Today we have a short selection of a few inspiring coffee print ads to help us get through a day of constant weather change. I hope these ads help you get a bit more inspired today, after all coffee is the fuel of creativity. 🙂
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I love campaigns that show a different perspective on a topic we’ve all seen and probably talked about before. Although there are some very strong campaigns dedicated to increasing road safety, the latest campaign on the topic created by DDB France is something else.
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When you want to show the world that your brand is dominating the market, but you don’t want to be too arrogant about it 🙂
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