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I’m not sure if it’s the decreased market share everyone’s been talking about, or just being creative as always, but Nike started off the year with two awesome ads.
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For a long time now, Dove has proven to understand their audience. Whether it is being the leader in body positivity or their latest New Year’s campaign where they show they know exactly what we’re going through after the holiday parties, they keep finding innovative and interesting ways to capture the audience’s attention.
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There are 2 advertising “holidays” I celebrate each year – the Super Bowl ads night (yes, we are completely ignoring the game :D) and Dani Komunikacija (more about this soon :)). Whether you follow sports or ads, you’ve probably seen that the Super Bowl happened this weekend, and there was a lot to talk about.
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I’ve been a huge fan of Gemma Correll for a while now, not only because of her great illustration style and witty designs, but also because she takes a stand, draws attention and supports initiatives that matter.
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There are campaigns I write about because they are very deep, inspirational, others are motivational, but this one…Is just a really fun and creative campaign 🙂
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Today’s inspiration is a campaign that is a bit older, but I just couldn’t skip it and not put it on the blog. When we talk about gender inequality and gender bias, it’s easy to instantly take a stand, but how deep is this bias really rooted in all of us?
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If you spend even a few minutes a day on TikTok, you’ve probably already seen (or become obsessed with) the Tube Girl 🙂 The TikTok creator Sabrina Bahsoon showed the whole world what self-confidence means in her awesome videos filmed in the London Tube, and quickly became a fan favorite.
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I’m a bit late to this ad but just couldn’t miss an opportunity to share it. Without the copy it’s just a standard, cool basketball photo, but the copy makes it just soo much better. It’s so much more than just a sneakers ad, it’s an ad that shows it understands the target audience, their way of thinking, and the sport itself. So simple, yet so deep, I just love it!
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