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There are 2 advertising “holidays” I celebrate each year – the Super Bowl ads night (yes, we are completely ignoring the game :D) and Dani Komunikacija (more about this soon :)). Whether you follow sports or ads, you’ve probably seen that the Super Bowl happened this weekend, and there was a lot to talk about.
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I’ve been a huge fan of Gemma Correll for a while now, not only because of her great illustration style and witty designs, but also because she takes a stand, draws attention and supports initiatives that matter.
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There are campaigns I write about because they are very deep, inspirational, others are motivational, but this one…Is just a really fun and creative campaign 🙂
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Today’s inspiration is a campaign that is a bit older, but I just couldn’t skip it and not put it on the blog. When we talk about gender inequality and gender bias, it’s easy to instantly take a stand, but how deep is this bias really rooted in all of us?
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If you spend even a few minutes a day on TikTok, you’ve probably already seen (or become obsessed with) the Tube Girl 🙂 The TikTok creator Sabrina Bahsoon showed the whole world what self-confidence means in her awesome videos filmed in the London Tube, and quickly became a fan favorite.
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I’m a bit late to this ad but just couldn’t miss an opportunity to share it. Without the copy it’s just a standard, cool basketball photo, but the copy makes it just soo much better. It’s so much more than just a sneakers ad, it’s an ad that shows it understands the target audience, their way of thinking, and the sport itself. So simple, yet so deep, I just love it!
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Although it’s a little late and probably everyone forgot about the Super Bowl, I just had to take my pick and continue the tradition of choosing the best Super Bowl ads. So aside from Rihanna’s awesome Fenty product placement, which definitely has no competition, these are my favorites from this years not-so -great Super Bowl ads selection.
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