If you spend even a few minutes a day on TikTok, you’ve probably already seen (or become obsessed with) the Tube Girl 🙂 The TikTok creator Sabrina Bahsoon showed the whole world what self-confidence means in her awesome videos filmed in the London Tube, and quickly became a fan favorite.
Category: inspiration
When the copy is just so good…
I’m a bit late to this ad but just couldn’t miss an opportunity to share it. Without the copy it’s just a standard, cool basketball photo, but the copy makes it just soo much better. It’s so much more than just a sneakers ad, it’s an ad that shows it understands the target audience, their… Continue reading When the copy is just so good…
A wonderfully different ad
Take a look at the latest quirky, wonderfully different ad by Pringles. I’m kind of sure you’ve never seen anything like it before.
Super Bowl Favorites 2023
Although it’s a little late and probably everyone forgot about the Super Bowl, I just had to take my pick and continue the tradition of choosing the best Super Bowl ads. So aside from Rihanna’s awesome Fenty product placement, which definitely has no competition, these are my favorites from this years not-so -great Super Bowl… Continue reading Super Bowl Favorites 2023
When haters start selling your product…
I don’t think there’s a product out there that hasn’t had it’s fair share of haters (if there is it probably wasn’t promoted enough).
Holiday favorites #1 – Amazon: Joy is made
I began my previous post stating that everything Taika Waititi tocuhes is gold, and somehow with this post I got an immediate confirmation.
A surprising new take by Belvedere vodka
Everything Taika Waititi touches is gold 😀 Heavy on Christopher Walken in Weapon of Choice vibes, the latest Belvedere Vodka ad starring Daniel Craig is something to talk about.
How much is your audience really willing to engage?
The “likes”, the “shares”, the “loves”, brands are constantly in search of the great engagement. We create our campaigns to entertain the audience, educate them, inform them, make them laugh, and celebrate when we get that famous click of a button called “like”. But even that is becoming harder and harder to get.
Match.com lets you choose. But really choose.
I’m a big fan of campaigns that don’t push their product as a solution for everyone and everything, but as something that is always here for the audience, if they choose to use it.
The power of great copy
In today’s environment filled with video and flashy digital content, it’s a real refreshment to see a campaign that leaves a mark mainly because of great copy.