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I’m sorry, but the Hilton TikTok ad sucks
Starting this blog I promised myself I’d use it to spread positivity and examples that inspire and motivate readers to do better and more. But there are some exceptions. 🙂 Hilton’s 10 minute TikTok ad has been all over media, filled with so much praise, that it actually makes me wonder, is it all paid…
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Trends I love: Reverse shopping
Large clothing and furniture companies have initiated “reverse shopping” campaigns, motivating the audience to resell old or unused products they’ve bought from the companies. We’ve been doing it since forever, but to get the brands actually involved in the process is a great step towards less pollution and smarter consumption.
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Brands take on TikTok
Just like any other social network, the first perception of TikTok was – “it’s just for kids”. The same mentality we encountered 8 years ago when trying to sell the then new Facebook Pages to brands, has continued until today (and it probably will continue further on).
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The “je ne sais quoi” of Maximum Effort’s marketing
Let me start this post with saying that I might be a little biased. Even though I’ve never been a huge fan of Ryan Reynolds’ career (except for Deadpool, off course), I instantly fell in love with his (company’s?) way of doing marketing, from the first ad I saw. Remember the Deadpool promo videos? It…
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Small Design Change vs. Big Brand Change
Most of the time, change is really really tough, especially in the world of marketing. You invest so much into creating and building a brand, fight for the recognition and remembrance, just to find out after a while that all that you’ve done needs a refreshment, or that it’s just plain boring and (already?) old…
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How to have a social media break (when you work in an ad agency)
Too much time online, wasting days and days on endless scrolling, aimlessly searching for something new. Yup, we’ve all been there. Especially this past year during the lock-downs, time spent on social media has increased significantly, unfortunately on account of our productivity. So, the first thing that comes to mind when you get in that…
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Infuencer Collaborations: What NOT to do
This is a post for everyone who is thinking of hiring an influencer. I already wrote about the steps to take before hiring an influencer, and now is the time for preparation of the posts. In this article I will cover the types of posts you need to make sure you DO NOT ask from…
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2020 was the year of creativity
Instead of making a year wrap up talking about all that 2020 awfulness, let’s try to take things from another perspective. This was definitely a year where we all understood the importance of creativity.
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How to create at a stressful time?
Finding creativity in a time of stress can be a great way to release tension and relax the mind. Focusing your mind on something positive can give you the much needed relaxation, a sense of fulfillment, and can make your day go by faster. Taking these steps can help you find your creativity and forget…
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Super Bowl ad favorites 2020
It’s one of the most anticipated events in the marketing industry, expected to be the place where brands compete in their creativity in communication. Unfortunately, this years Superbowl ads gave me the impression that the only competition was in the amounts for media placement and number of celebrities included. From more than 30 ads, I…