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But I stand corrected 🙂 This ad is a perfect example of witty, funny response to a trending event. In their latest ad, Peloton connects to the very much publicized sequel of “Sex and the City“. Sorry for the spoiler, but I guess you’ve all probably heard this already, one of the main characters of the show Mr.Big dies in the second episode after his regular cycling exercise with Peloton.
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Lovely storytelling, perfect direction, awesome shots with only a phone…I’m guessing you’re sensing we are talking about Apple‘s latest ad. Directed by Oscar Nominee Jason Reitman and his father, Oscar Nominee Ivan Reitman, the story of a girl and a snowman named Simon wins over our hearts in just 3 minutes.
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There are not a lot of ads that can make me emotional even after watching them a few times. After while working in marketing, it is hard to set aside the industry built in skepticism and ability to recognize sales formulas. But this ad manages to do it every time I watch it.
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One of my favorite things about modern marketing is the focus that is placed on storytelling. Giving the primate to the story instead of the product itself can make the ad so much stronger and effective. One of the great examples of this approach is the latest ad by Puma. Developed in collaboration with J.Coles’ production Dreamville, it presents a dreamy story of a child wanting to become a basketball player.
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Spotify continues the series of great campaigns 🙂 This time, they bring a great blend of nostalgia and creativity, making us as one of my friends said “feel old and want Spotify at the same time”. It might be my age, ‘cause at 33 this is the perfect reminder of my childhood and current state, but it is also the great copy writing that makes this campaign so great. Take a look at the ads, I’m sure you’ll find yourself in at least one of them. 🙂
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A small selection of fun and creative “back to school” prints. 🙂
Read moreI usually have a great deal of prejudice when starting to read/watch something connected to the explanation of digital life and the impact of digital technology on our development, but this TED Talks really hits all the points in the right way.
Read moreDo you have a favorite Valentine’s Day ad? Let’s just shortly step away from the expensive video ads and search for a bit of creativity in print 🙂
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