Author

iva

Tips & Tricks

How to create at a stressful time?

Finding creativity in a time of stress can be a great way to release tension and relax the mind. Focusing your mind on something positive can give you the much needed relaxation, a sense of fulfillment, and can make your day go by faster. Taking these steps can help you find your creativity and forget (at least for a short time) about the bad information all around us.

Step 1: Log out

Dedicate at least 2 hours where you will completely disconnect. No social media, no updates in your chat groups, no turning on and off the TV to check for the latest news. Dedicate this time only to your creativity, and, as tough as it may sound, try to clear your mind and prepare it for creation.

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March 16, 2020
616
events

Creative Talks #3

In the third Creative Talks I had the pleasure of talking to a dear friend of mine, co-blogger at Skopjecasual.mk and all around an awesome person, Aleksandra Hristov.

She shared her experiences with creativity from the earliest age up to today where she invents creative games to play with her daughters. The photos give just a small part of the atmosphere, you can see more on the official Facebook & Instagram Pages.

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February 17, 2020
498
inspiration

[inspiration] The Dreamer by Puma

One of my favorite things about modern marketing is the focus that is placed on storytelling. Giving the primate to the story instead of the product itself can make the ad so much stronger and effective. One of the great examples of this approach is the latest ad by Puma. Developed in collaboration with J.Coles’ production Dreamville, it presents a dreamy story of a child wanting to become a basketball player.

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February 17, 2020
434
my thoughts

Superbowl ad favorites 2020

It’s one of the most anticipated events in the marketing industry, expected to be the place where brands compete in their creativity in communication. Unfortunately, this years Superbowl ads gave me the impression that the only competition was in the amounts for media placement and number of celebrities included. From more than 30 ads, I chose only six, and if I’m being totally honest, only a few of them would make it to the “best” list if the competitors were not so bad 🙂 Anyways, enjoy the “chosen ones” 🙂

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February 5, 2020
424
inspiration

[inspiration] Remorseful ads

I love it whenever a brand steps out of the publicly accepted way of communication for its product type, and does something out of the ordinary. The flower shop Kanukte Flower along with Turkey based TBWA did a really cool job in that direction with one of the most commonly advertised products ever, flowers.

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September 20, 2019
534
Tips & Tricks

How to take a good client brief?

It might seem as a small bit of the creative process, but getting a good brief from your client can sometimes mean that you have half of your work done. From my experience, there are a few tips I would recommend when taking a brief, in order to be most efficient.

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September 20, 2019
856
inspiration

[Inspiration] Spotify: Listen like you used to

Spotify continues the series of great campaigns 🙂 This time, they bring a great blend of nostalgia and creativity, making us as one of my friends said “feel old and want Spotify at the same time”. It might be my age, ‘cause at 33 this is the perfect reminder of my childhood and current state, but it is also the great copy writing that makes this campaign so great. Take a look at the ads, I’m sure you’ll find yourself in at least one of them. 🙂

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September 20, 2019
513
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