Author

iva

inspiration

[Inspiration] Beyond The Streets

I accidentally came across “Beyond The Streets” watching the awesome LA Originals movie (read this post and then watch it riiiight away :)), and I just had to Google everything about this place instantly. Beyond The Streets is an exhibition of graffiti, street art and all in all a wonderful homage to the street culture. As they describe it, Beyond The Street celebrates “the most pervasive mark makers and rule breakers” in the society.

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April 11, 2020
460
events

Creative Talks #4

You know what they say, getting comfortable can be the worst enemy of creativity. Just as I got used to organizing the Creative Talks and everything that goes with the event planning and execution, a new challenge appeared.

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April 11, 2020
2519
Tips & Tricks

How to create at a stressful time?

Finding creativity in a time of stress can be a great way to release tension and relax the mind. Focusing your mind on something positive can give you the much needed relaxation, a sense of fulfillment, and can make your day go by faster. Taking these steps can help you find your creativity and forget (at least for a short time) about the bad information all around us.

Step 1: Log out

Dedicate at least 2 hours where you will completely disconnect. No social media, no updates in your chat groups, no turning on and off the TV to check for the latest news. Dedicate this time only to your creativity, and, as tough as it may sound, try to clear your mind and prepare it for creation.

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March 16, 2020
626
events

Creative Talks #3

In the third Creative Talks I had the pleasure of talking to a dear friend of mine, co-blogger at Skopjecasual.mk and all around an awesome person, Aleksandra Hristov.

She shared her experiences with creativity from the earliest age up to today where she invents creative games to play with her daughters. The photos give just a small part of the atmosphere, you can see more on the official Facebook & Instagram Pages.

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February 17, 2020
503
inspiration

[inspiration] The Dreamer by Puma

One of my favorite things about modern marketing is the focus that is placed on storytelling. Giving the primate to the story instead of the product itself can make the ad so much stronger and effective. One of the great examples of this approach is the latest ad by Puma. Developed in collaboration with J.Coles’ production Dreamville, it presents a dreamy story of a child wanting to become a basketball player.

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February 17, 2020
439
my thoughts

Superbowl ad favorites 2020

It’s one of the most anticipated events in the marketing industry, expected to be the place where brands compete in their creativity in communication. Unfortunately, this years Superbowl ads gave me the impression that the only competition was in the amounts for media placement and number of celebrities included. From more than 30 ads, I chose only six, and if I’m being totally honest, only a few of them would make it to the “best” list if the competitors were not so bad 🙂 Anyways, enjoy the “chosen ones” 🙂

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February 5, 2020
429
events

Creative Talks #1

The first Creative Talks! It is my great pleasure to share that the first Creative Talks took place yesterday 🙂

For a long time it’s been a wish and a plan, and now it finally happened 🙂

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December 19, 2019
524
inspiration

[inspiration] Remorseful ads

I love it whenever a brand steps out of the publicly accepted way of communication for its product type, and does something out of the ordinary. The flower shop Kanukte Flower along with Turkey based TBWA did a really cool job in that direction with one of the most commonly advertised products ever, flowers.

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September 20, 2019
539
Tips & Tricks

How to take a good client brief?

It might seem as a small bit of the creative process, but getting a good brief from your client can sometimes mean that you have half of your work done. From my experience, there are a few tips I would recommend when taking a brief, in order to be most efficient.

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September 20, 2019
861
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