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Today we are celebrating 3 years of wonderful gatherings from which we learn a lot, getting to know inspirational people and creating a network of creatives who are willing to talk and share with others.
A big big thank you to everyone for the support, each like, click, view, it means the world to me! ❤
I don’t think there’s a product out there that hasn’t had it’s fair share of haters (if there is it probably wasn’t promoted enough).
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I began my previous post stating that everything Taika Waititi tocuhes is gold, and somehow with this post I got an immediate confirmation.
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Everything Taika Waititi touches is gold 😀 Heavy on Christopher Walken in Weapon of Choice vibes, the latest Belvedere Vodka ad starring Daniel Craig is something to talk about.
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The “likes”, the “shares”, the “loves”, brands are constantly in search of the great engagement. We create our campaigns to entertain the audience, educate them, inform them, make them laugh, and celebrate when we get that famous click of a button called “like”. But even that is becoming harder and harder to get.
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I’m a big fan of campaigns that don’t push their product as a solution for everyone and everything, but as something that is always here for the audience, if they choose to use it.
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In today’s environment filled with video and flashy digital content, it’s a real refreshment to see a campaign that leaves a mark mainly because of great copy.
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Julija Castellucci is a vocal artist working in the field of time and space art. She shared her works, her way of creating and conducting her performances, inspiration for her project Digitalna Imovina and gave us a close look at her alchemy. Enjoy!
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Large clothing and furniture companies have initiated “reverse shopping” campaigns, motivating the audience to resell old or unused products they’ve bought from the companies. We’ve been doing it since forever, but to get the brands actually involved in the process is a great step towards less pollution and smarter consumption.
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