Author

iva

ryan-aviation-gin
my thoughts

The “je ne sais quoi” of Maximum Effort’s marketing

Let me start this post with saying that I might be a little biased. Even though I’ve never been a huge fan of Ryan Reynolds’ career (except for Deadpool, off course), I instantly fell in love with his (company’s?) way of doing marketing, from the first ad I saw.

Remember the Deadpool promo videos? It was a still new approach and not many of us were used to see movie characters promoting their movies this way, but looking back at those same videos now, they’re still as cool as they were the first time I saw them. I kind of think that breaking the fourth wall in the Deadpool movies, has actually helped set a direction in all the overall marketing communication that we’re now used to see from the Maximum Effort Production.

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September 27, 2022
178
inspiration

A fresh new perspective with Animal Thingdom

Most of the times when a brand realizes that they need a more emotional approach, they quickly turn to humanizing their brand as probably the easiest way to achieve this goal. I love this campaign by the British furniture brand DFS because it achieves the same goal, but in a very refreshing way.

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September 23, 2022
181
inspiration

Intensely cool Barilla designs

Sometimes the simplest creatives are the most effective ones. Barilla created a mini-series presenting the “intensely Italian” origin of the brand showing their products with Italy’s most popular landmarks. So simple, yet so interesting, I just love this type of designs.

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September 23, 2022
137
Creative Talks

Creative Talks #20: Zorica Crnoshija

PR and marketing expert, producer by education, presenter, journalist, in short, an all around creative person who inspires with everything she does 🙂 I’m sure that from the first sentence you can sense my excitement and how happy I was with the chance to speak to Zorica Crnoshija. I hope you’ll love the talk as much as I did 🙂

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July 4, 2022
174
Creative Talks

Creative Talks #19: Simone Kalica

In the first March Creative Talks, I had the pleasure of speaking to Simone Kalica – photographer, influencer, woman with a very unique story and a lot to tell 🙂 She spoke about the creative process in photography, preparations for capturing great photos in stressful situations, inspiration and the struggle with self-doubt. Enjoy 🙂

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April 12, 2022
185
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